Find out what keywords your customers are using

Get in touch with the Shout team to achieve real business growth

Let us show you how to generate real growth with Search Engine Optimisation

1. The four key metrics you need to drive SEO success

2. How we delivered 32x more traffic through Search Engine Optimisation

3. How Search Engine Optimisation services are just the start of what we do

4. How to deliver integrated media that works and keeps working

5. The power of specific expertise and experience

6. Get a free guide on the 13 mistakes you should avoid

1. The four key metrics you need to drive SEO success

2. How we delivered 32x more traffic through Search Engine Optimisation

3. How Search Engine Optimisation services are just the start of what we do

4. How to deliver integrated media that works and keeps working

5. The power of specific expertise and experience

6. Get a free guide on the 13 mistakes you should avoid

Repco seo
cocobella seo
Aquila
HarleyHeaven
Tontine
Laybyland SEO
BabyBunting
eureka skydeck seo

1. The Four Key Metrics that deliver big time on big growth

Create a successful sales platform by using these four key metrics. Gear up for growth and sales success by using these key metrics to create more structured planning and then to measure your success. If you’re about to embark on a new campaign or a change of direction, grab these metrics with both hands.
supercharge diagram
the-target

The Target

Are you chasing the right customers? In the right places? Are they ready to buy? Or are you wasting your money on tyre-kickers?

the-offer

The Offer

Is your offer better? Is it the right price? What extra value to your customers get? Why should they buy from you, rather than your competitor?

the-experience

The Experience

Is it sticky? Or do you leak customers like an old bucket? Can they see the next step? Can it load in under 3 seconds?

the-deal

Closing The Deal

How easily does your site convert visitors to sales? How quickly can they purchase once they decide to buy? Have you tested it?

This is the strategy for online business success

Big business or small, the rules for results are the same and these metrics will set you up for success. It doesn’t matter what media channels you use, what strategies you employ, what products you sell or how you quantify success, get these four metrics right and get the growth you need.

We'll show you how the Four Metrics deliver

And here's the proof

Take a look at one of our client’s success stories

2. Discover how we put the Four Metrics to work for Repco Australia, with amazing results

Repco are big in the automotive parts business with around 480 bricks and mortar stores Australia wide. Although they had ecommerce capability their site traffic was a fourteenth of their major competitor. That’s 50,000 visits per month versus 700,000. Compounding the problem was an unwieldy website and alack of knowledge in-house. Which is where we came in. All of the indicators clearly pointed to a strategy driven by Search Engine Optimisation (or Search Engine Optimization, as our U.S. cousins call it).

The Audience

Their primary market had very low awareness of Repco online. The challenge was to get the brand in front of more people more often. Awareness was clearly the major goal here. Many customers also have specialist knowledge, so Repco required website copy to reflect that. Search Engine Optimisation was the ideal option for this. We wrote segment and product-based copy and then went through the editing process with category managers to ensure that the copy was on brand, on point and clearly written by experts in the field.

Researching the offer

Thankfully many buyers in this market are motivated by brands and Repco carried most of the brands buyers wanted. Unfortunately the brands they carry and the Repco name just weren’t turning up in search results. This was clearly a major issue. The key was getting those brand names front and centre. Certain categories were also preferential based on profitability and market share goals. We generated extensive keyword research, mapping and analysis to create a strategy that could deliver this target volume of traffic growth

The customer journey

The site was clunky and clearly full of barriers in the path to purchase. The user experience was nowhere near as it could be, so plenty of scope for growth. Search Engine Marketing was certainly an option, however given we could influence the redevelopment of the site, Search Engine Optimization on Google was going to be a far less expensive option than the initial $1M annual estimate for SEM – and still reach the target numbers. In worked closely with IT, Web devs and designers at wire frame stage, and through design stage to make sure the Search Engine Optimisation changes were truly functional. In turn this meant page templates had web copy in the right sections of the page to house content, that page speed was appropriate and that coding achieved best practices for search engines.

Using a vast array of Search Engine Optimisation tests, SHOUT researched, authored, optimised and coded into HTML 680+ page templates, housing over 35,000 keywords that were written into the copy. SHOUT also created an internal linking structure to help create fast growth.

The Sales

The results were amazing with web traffic lifting from around 50,000 visits per month to an impressive 1.6 million per month within 9 months conversions also improved dramatically resulting in revenue growth in the order of $6 million?

FREE ADVICE – Get your technical Search Engine Optimisation and SEO content strategy humming along smoothly. Don’t wait for problems to happen, get proactive and schedule regular checks on technical issues. Fix problems early so it doesn’t have an impact and slow down your growth.

seo target offer experience conversion

The Results

2x

REVENUE GROWTH

5x

INCREASE IN ORGANIC SESSIONS

1667

INCREASE IN CATEGORY RANKINGS

300%

INCREASE IN LOCAL IN STORE CONVERSIONS

Showreel & a word from the Repco Team

“SHOUT helped us grow our online traffic dramatically. I can highly recommend them.”

Luke Bowden | General Manager Digital

Quicktip

Avoid narrow keyword strategies. Try and optimise with generic, research based, knowledge base and FAQ terms and words in mind. SEO is ideal across the whole spectrum of keywords right across the full user journey. From initial research all the way to transaction-based keywords used at the checkout.

3. What we did for Repco, we can do for you

Because we have a structured, refined and proven process, we offer more than just numbers. It’s why organisations of all sizes are turning away from traditional agency thinking to partner with SHOUT.

i-client

You’ll be a valued client

Every one of our client has their own Account Manager

i-advice

You’ll get The Right Advice

Shout’s discipline specialists have experience in every aspect of digital marketing

i-objectives

You’ll get great Planning

We’ll make sure you get the strategy that works to give you the growth you need

i-decisions

Data Driven Decisions

You’ll get recommendations backed by data for more effective testing and decisions

i-omni-channel

Omni-Channel Creative

We make sure all the channels work together to work for you

i-reporting

Regular Communications

Our centralised reporting provides regular, easy to read coverage for all digital marketing channels

i-learning

You’ll know what you get for your money

Clear KPI reporting. Clear ROI on services. Proactive fixes. Competitor intelligence and performance reviews. All set in contract.

i-account-management

No over-promising and under-delivering

We set global KPI's site wide, per category for transparency and report back on those regularly.

i-growth

Proof of results and growth

Most agencies just show keyword rankings. We set clear goals, KPI's and Service Level Agreements. And we map our work back to the achievement of the KPI's (both traffic, revenue, rankings).

FIND OUT HOW WE CAN PUT OUR SEO EXPERTISE TO WORK FOR YOUR BUSINESS

We’ll show you how we can take your business from woe to go, go, go.

    4. PESO – using all your media channels to maximise results

    At SHOUT, we engage the PESO model, which refers to media types: Paid, Earned, Shared and Owned. This reinforces the growth strategies we instigate by understanding which media work best together – like understanding how SEO and CRO can work together to deliver serious growth, online. PESO – means your media choices wont work in isolation, they’ll pull together as a team.

    Many digital marketing agencies have one or two primary areas of focus because most agencies have only one or two areas of expertise. Like SEO and Pay Per Click for example. This can work for a short period. However to make truly effective, truly sustainable, high conversion campaigns, you need to engage different sales techniques, different media channels and different combinations of media.

    publicity

    Publicity

    Media Relations, Bloggers, Social Influencers

    influencers

    Influencers

    Detractors, Loyaltists, Advocates

    partnerships

    Partnerships

    Charities, Communities, Co-Branding, Sponsorships

    social-media

    Social Media

    Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest

    content

    Content

    Expert, Employees, Customers, User-Generated, Reviews, Webinars

    incentives

    Incentive

    Afiliates, Ambassadors, Sponsored, Native, Exit Intent, Landing Pages

    paid-media

    Paid Media

    Sponsored Posts, Facebook ads, Fan Acquisition, Stories

    athaurity

    Authority

    Optimised, Sharable, Engaging, Google Score

    PESO Model seo

    5. Using our expertise means you can get on with business

    For Search Engine Optimisation Melbourne based and SEO Sydney based we know how to combine targeting and strategies that deliver results. We make sure your offer is seen by the people you want, drives traffic and delivers sustainable growth for you. All of our senior managers have over ten years’ experience in digital marketing – experience that we’ll put to work for you.

    We can help you steer clear of the flat lining results you often get with one or two-dimensional planning and deliver real growth and sustainable campaigns using every channel you need. We can show you what content you need. We test it and then we track it. We continually refine and optimise, so you get the short term results you crave and the long term growth your business needs.

    We can deliver a three-year growth plan that will send your profits soaring, ask us how our experience and processes can help.

      At Shout Agency, we take the SEO onboarding process seriously. And we have best practices to ensure that the process is as smooth as possible. Pending receiving all of the relevant site access details and approvals the SEO onboarding process is within the first 4 weeks.

      We will make the process of moving SEO companies easy for you. And ensure that the process is quick as possible. And onboard your account quickly and effectively to ensure that there is no disruption to your campaigns.

      Often when SEO has not worked with a previous agency there are flaws in the campaign that need to be uncovered. Our technicians will perform a deep forensic audit of your website, your keyword mapping and current search engine rankings, onsite optimisation and links. Here we will run a swot analysis and uncover the weaknesses of the current campaign.

      Some SEO agencies will remove your links. At Shout you own the links that we build for you. So you never need to worry about your links being removed. In the case that your agency does remove links we will place links to counter that removal. Often agencies that are removing links to displace your SEO rankings, generally use poor link building practices and these links hold little value. At Shout, we have never had a client penalised in 10 years.

      Yes. We will need access to your Google Analytics or Adobe Analytics accounts. This provides us with essential data to make better decisions on optimisations of your account.

      Yes. These reports are fully customisable.
      We have an online SEO reporting portal that you can log into at anytime and receive real time updates on your search engine rankings and traffic. These reports will contain all channels that Shout Agency are taking care of for you. If there are specific metrics that you would like to add to your report we can make these adjustments for you in your dashboard.

      You will have a dedicated SEO account manager. Our account managers all have over 10 years industry experience and have a detailed knowledge of digital marketing strategy and how that aligns to your overarching business strategy. At Shout you won’t be passed to a junior who is reading statistics from a report. We will become an extension to your marketing team proactively coming to you with strategies to keep you ahead of your competitors online.

      6. Our free e-book guide reveals the secrets to more business growth online

      13 easy “must do” strategies uncovered
      Inside you’ll discover the 13 biggest hurdles to online growth and how to overcome them. These have been chosen from over ten years’ practical experience working with some of Australia’s leading online success stories. You’ll learn about the 13 biggest road blocks you need to remove now. And how, by getting rid of them, you’re found faster, engaged with more, and get customers to convert easier.

      It’s more than theory.
      These examples are drawn from businesses large and small, businesses like yours, and business owners just like you. You’ll turn theory into understanding, understanding into action and actions into conversions.

      Create campaigns that deliver.
      If you want to understands which parts of your marketing are working, and which don’t, then download this book. Right away. You’ll get the understanding you need to examine every part of your customer’s sales journey, and create a smooth, sustainable, powerful sales engine.

      Learn some of the simplest formulas for success.
      You’ll be reminded of the things you know you should do, but keep putting off. This book is an easy-to-read guide to the things every successful online business needs to do, and the things you need to avoid. You will understand the terms so many businesses and agencies use, and get access and guidance to free tools and models to make your digital marketing pay off sooner.

      Growth Barrier SEO

        From our massive library…

        We have articles covering all areas of digital marketing – these are free to everyone so, what are you waiting for?

        Are you still reading this? Seriously?

        We imagine you would have been convinced by now but hey, if you still have more questions, we understand. Give us a ring or better yet, for getting this far, we’ll give you a full hour free consultation. That’s $500 in value – FREE just for getting to the bottom of the page.

        Let’s get together and chat today!

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