1. Understand the Four Key Metrics that drive real growth
2. Learn how this simple system saved a client thousands in Pay Per Click ads
3. See the media model that delivers effective omni-channel thinking
4. Get genuine expertise in Search Engine Advertising
5. Enjoy more effective spend though data-based
6. Read about the 13 most common barriers to dynamic growth
1. Understand the Four Key Metrics that drive real growth
2. Learn how this simple system saved a client thousands in Pay Per Click ads
3. See the media model that delivers effective omni-channel thinking
4. Get genuine expertise in Search Engine Advertising
5. Enjoy more effective spend though data-based
6. Read about the 13 most common barriers to dynamic growth
Are you chasing the right customers? In the right places? Are they ready to buy? Or are you wasting your money on tyre-kickers?
Is your offer better? Is it the right price? What extra value to your customers get? Why should they buy from you, rather than your competitor?
Is it sticky? Or do you leak customers like an old bucket? Can they see the next step? Can it load in under 3 seconds?
How easily does your site convert visitors to sales? How quickly can they purchase once they decide to buy? Have you tested it?
Using these Four Key Metrics, and our proven Search Engine Marketing expertise SHOUT can help you build an online business that booms. The Four Key Metrics are what your business needs to embrace to take your business from good to great.
Let’s show you how it works
Targeting the right people reduced marketing waste by 70%We asked who the client was trying to attract and the answer was, “people who want a better kitchen.” But a simple check revealed that they were not targeting those people. They were targeting people who had a question about kitchens. Like chefs, or people at home who smelled something funny and wanted to search for possible answers.
The previous agency had simply selected 100 or so keywords, which were the same keywords all their competitors were targeting. This is not a Pay Per Click marketing strategy we would recommend to anyone. Keywords which hadn’t changed in months is usually a sign that the agency cares more about their margins than your sales.
Further research revealed over 15,000 kitchen-related keywords that have nothing to do with buying a new kitchen. Without doing a deeper dive, they were wasting 70% of their budget talking to people who were never going to buy. And it was costing them more and more each month.
Don’t make the same offer as everyone elseThe trouble with using the same keywords everyone else is using, is that every time the client was pushed out of the top-three Google search results, and given they were using Google advertising Pay Per Click, they had to up their bids to stay in the top three. You’ll often hear this called a bidding war. The results were what you would expect. The same number of leads but the Cost per Click kept rising month over month.
Some further digging revealed that only 32% of all keyword searches ever served an ad. Your Paid Search advertising has to work harder if you want it to truly pay for itself. Had the client done a month by month comparison, they would have seen the problem before it started costing them the kitchen sink.
We connected the client to buyers who were genuinely interested in buying. We updated the client’s relevant traffic and found over 400 keywords relating to the client’s product. 400 new keywords which were not being overly utilised by their competitors.
Which means a lower Cost Per Click, saving money and extending reach. Creating campaigns which targeted real buyers, we were able to create real sales. That’s what great Search Engine Marketing Australia about.
CONVERSION RATE INCREASE
LOWER COST-PER-CLICK
IMPRESSION SHARE
INCREASED REVENUE
“I can’t recommend Shout highly enough, I have worked with them across numerous businesses”
Don’t wait for your negatives to slowly strangle you. Use a generic set of negatives and wait for the monthly search report to find key negatives over time. We use tools to identify key negatives so you don’t waste money early in your marketing campaign waiting to discover what’s not working.
FREE ADVICE – Is your Google Adwords Pay Per Click keyword advertising budget increasing month on month, whilst growth is stagnant? Create a ‘last 12 months’ report that shows your month on month average Cost Per Click. If the results are not sustainable, call the SHOUT team and ask what we can do.
Every SHOUT client has a dedicated Account Manager
SHOUT has specialists in all digital disciplines of growth marketing
Object Planning for forward thinking strategies to ensure success
Every recommendation we make is backed by provable data
Your SHOUT account manager will ensure all content is consistent across all channels
Centralisation of reporting across all digital marketing channels
Every campaign is refreshed and A/B tested to help eliminate errors
Centralisation of all account management to a single, accountable agency
Pro-active growth planning to ensure objectives are met consistently
We can change stagnant growth and take your business to the next level
At SHOUT, we use the PESO model, which is built around the four media types: Paid (i.e. Paid Search/SEM/PPC) Earned, Shared and Owned. This reinforces the growth strategies we initiate because together we understand which media work best together. PESO – means your media choices wont work in seclusion, they’ll work together as a team.
Growth marketing is about developing strategies that leverage media channels working together. Like knowing how Paid Search advertising can combine effectively with your SEO to deliver serious profits. We understand how each channel drives customers through your conversion funnel. PESO is at the heart of successful multi-million dollar success stories
Media Relations, Bloggers, Social Influencers
Detractors, Loyaltists, Advocates
Charities, Communities, Co-Branding, Sponsorships
Facebook, Instagram, Twitter, LinkedIn, Youtube, Pinterest
Expert, Employees, Customers, User-Generated, Reviews, Webinars
Afiliates, Ambassadors, Sponsored, Native, Exit Intent, Landing Pages
Sponsored Posts, Facebook ads, Fan Acquisition, Stories
Optimised, Sharable, Engaging, Google Score
The majority of agencies focus on their one or two key strengths, for most this is SEO and Paid Search marketing. But you can’t solve all digital challenges with one set of tools. The more you use the same hammer on the same nail, the more likely your audience is to experience digital advertising fatigue and the more stagnant your marketing becomes. If you’re reading this article, maybe you know it’s time to talk to the experts.
The SHOUT team has had 12 years to develop and hone our tool sets. We build growth for our clients and systemise repeatable results by utilising all digital platforms, we bring clarity and clear insights into what types of content works best for you; then we can track, test and iterate to optimise future online growth.
We ask, and answer, the hard questions. Like what are the customers pain points? How can we integrate content that creates more effective buying journeys? How can we and reduce the costs for the client, while amplifying measurable results?
Many of our clients often have the solution to their problems in their hands, but their current strategy team lacks the experience to see the easy win that’s right in front of them.
Our multi-channel strategies provide a path to find new answers to the question of “how digital advertising can drive real growth” and cultivate a broader set of measurable opportunities.
SHOUT understands how growth and efficiency are related. We help you generate more profit from your current platforms by optimising and combining your existing tools. This helps you easily increase customer value and amplify your existing margins. Then at your pace, we introduce and entwine new channels that expand and maximise your reach over time.
This is how we generate your THREE-YEAR GROWTH PLAN. Our proven processes can create a three-year marketing strategy and online growth plan that works.
We have multiple clients who convert as 25% on paid search. Most of our clients we have been able to make Adwords a profitable and scalable channel by taken a conversion led strategy.
Yes. Google Analytics access and the correct configuration conversion tracking is essential. During the onboarding process we will configure conversion tracking to be able to track and measure key information that will inform our technologists on how to optimise campaigns, recommend adjustments to landing pages and assess the sites user flow. In some cases we will recommend further tracking solutions such as call tracking and heat map testing software to be able to provide deeper insights on user behaviour to inform optimisations.
Yes. We can customise
the reports to
provide the
information that you
need to be able to
track. We provide
our clients with
24/7 dashboard
reporting. As long
as the metric can be
tracked within
Google analytics
then we can track a
metric within our
dashboards. Some
clients engage us
for full analytics
services and also
providing customised
board reports that
can even be designed
into your corporate
branding. Ready to
be able to hand
through to your
management.
Yes. You will receive a dedicated account manager who will work closely with you and our technologists to be able to ensure that campaign goals are achieved. Our account managers have over 10 years experience. You won’t be assigned a junior who is reading top line statistics to you. Our account managers are highly experienced in digital strategy and understanding the role that digital plays in your businesses overall strategy.
You will receive SEM reporting monthly. You will have access to a dashboard that you can log into any time to monitor progress of your campaign. If you have specific reporting requirements please speak to one of our client engagement directors who can help accommodate and plan your reporting needs.
We are very partner friendly and have no issues working with your other partners to ensure your success. We have many clients where we work very closely with other key partner agencies to ensure that your brands marketing goals are achieved and that all partners are aligned.
We’ve identified the 13 biggest barriers to online growth from over a decade of working with some of Australia’s fastest growing online businesses. You’ll discover things like:
Learn from the best – with real life case studies. You’ll find case studies that show you how to turn the knowledge you gain into actions that convert and keep converting.
Create accountable, effective campaigns
This book is a goldmine for anyone who wants to know where their marketing is working and where it’s not. You’ll be able to investigate every single aspect of your conversion tunnel, remove barriers to real success and create an online machine that keeps delivering.
Discover the secrets no-one is telling you about why you’re not growing
Written in plain English, this easy-to-read guide gives you insights into trade secrets and demystifies techno-terms like: double-dipping, time decay, and attribution modelling. It will show you free tools, discuss when you should change keywords and much much more.
This guide is FREE, to you. Today.
We have articles covering all areas of digital marketing – these are free to everyone so, what are you waiting for?
The benefits of having an in-house marketing team are easily listed. It’s cheaper – if you hire directly, you’re not paying for talent plus agency
Insights Share on linkedin Share on twitter Share on facebook Rank Math or Yoast SEO: Which One will suit you better? Launched in 2010, Yoast
Insights Share on linkedin Share on twitter Share on facebook Editing the Shopify Robots.Txt File: The How-to Guide The Shopify robots.txt file enables you
How do you turn those visitors into customers who love your products and refer their friends to your services?
Research suggests that over the next few years, almost 50% of search traffic will go through voice systems like mobile
We are lucky enough to have a number of retail businesses as clients. And, while there are always some specialist factors involved in every industry
We imagine you would have been convinced by now but hey, if you still have more questions, we understand. Give us a ring or better yet, for getting this far, we’ll give you a full hour free consultation. That’s $500 in value – FREE just for getting to the bottom of the page.
Let’s get together and chat today!
Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
We’ll see you on January 7 at 11am AEST
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