Social media is excellent for connecting with your prospects and interacting with them. However, if you want to turn your social followers into customers then you need the right strategy.
To help you, we want to explore some of the best social conversion strategies available for your business.
7 social conversion strategies
#1. Mobile landing pages
In the past, we talked about how important it is to have a mobile plan for search engines and conversions. Today, we want to talk about the importance of a mobile component to your social media campaigns.
comScore reported in a recent study that social media users spend 80% of their time on a mobile device.
If you do not have a mobile landing page, then your social followers will be less likely to stay on your website and become customers.
Mobile is essential for any social conversion strategy because it allows a seamless transition between the social network and your website.
#2. Be brief
People on social media browse quickly through different images, post, and links. It does not make sense therefore to have long sales pages.
Long-form content works better when consumers are on a desktop computer and have time to read through a copy-laden landing page. Mobile users do not always have the patience or the time to read that much copy.
Furthermore, most website visitors who come from social media do not have a deep relationship with you. Especially if they come from a site like Instagram or Snapchat, they may watch a brief video you created and clicked the link.
Do not overwhelm them on your landing page with too much information.
#3. Split testing
Social media is excellent for testing which posts work best. You can test several variations for free with your social network to determine which ones generate the most interest from your connections, followers, and fans.
As you continue to test different social media posts, learn what your audience wants regarding content and information. The more you know about your target market’s interests, the more you can tailor your landing page to their needs.
#4. Social network specific landing pages
Over the last decade, technology improved to the point where it is no longer profitable to not tailor your message to specific audiences. Instead, you need to personalize your message, so your target market sees the benefit of your products and services.
If you want to improve your social conversion strategy, then your best course of action would be to have a specific landing page for each social network you market your message.
Facebook is different from LinkedIn, and both are worlds away from social networks like Snapchat and Reddit. Do not mix them together.
You can even personalize your landing page to look like the social network to give it a consistent look and feel.
#5. Quality Images
Social media runs on images. That is why Facebook posts with pictures to improve engagement by 2.3 times over those that are just text.
Use this to your advantage with high-quality images on your landing page that match the content and pictures you posted on social media.
#6. Social proof
No one wants to be the first person to buy a product. We want to know others purchased and enjoyed the product we are about to buy.
The same goes for social media; no one wants to be the first person to like or comment on a post, only to be proven wrong later. It is easier to like and comment on a post after someone else. It’s called the mere exposure effect.
The principal also works with the idea that the more time someone sees your content, the more likely they are to remember you are in the future.
#7. Combine social media with email
According to Monetate, email converts at a rate of 3.19%. That is four times more than social media conversions. However, social media is better at driving traffic.
Social media is a powerful tool to market your business if you know how to use it. If you need help turning followers into customers, contact our social media agency today.