Businesses of all sizes rely on CRM solutions to manage their customer databases, coordinate customer communications across teams, and forecast sales. But with so many different CRM solutions on the market, how do you know which one is right for your business? And when is it time to upgrade from a standard CRM to an enterprise CRM?
These are important questions, and we’re going to try to answer them for you in this post, where we’ll be exploring the differences between enterprise CRMs and smaller-scale CRM solutions.
We’ll also be telling you about our favorite enterprise CRM, Salesforce, and how it can revolutionize your customer relationship management processes.
Standard CRMs vs enterprise CRMs
In order to talk about the differences between standard CRMs and enterprise CRMs, we first need to define what exactly we mean by ‘enterprise’.
Put simply, in this context, an ‘enterprise’ refers to a big organization – the kind of organizations that typically have large turnover, complex operations, and hundreds of employees. Enterprise solutions, like Enterprise CRMs, are software solutions that cater to these big businesses. They’re designed to be sophisticated enough to be suitable for larger, more complicated business operations.
Other SMBs will better off with smaller-scale solutions. For these businesses, Enterprise CRMs might not just be unnecessary but may also lead to operational inefficiencies as Enterprise-level CRMs can be bloated with additional features that aren’t needed and make the software more complicated and slower.
So, how do you know which one is right for your business? Let’s find out by taking a closer look at the differences between smaller solutions and Enterprise solutions
Small business CRM Solutions
Standard CRM solutions that cater to small and medium-sized businesses tend to focus on the needs of the sales and marketing departments. This is because, for most smaller businesses, the vast majority of customer interactions are done by these two departments.
Standard CRMs also tend to be simpler to use, faster, and easier to set up that Enterprise CRMs, as these are features that SMBs with more limited CRM needs tend to prioritize. They’re less customizable than Enterprise CRM solutions and are also typically much cheaper.
Pricing is usually set on a per-user rate, so they can be scaled up as your business grows to add more users. However, there is a limit to that scalability. Eventually, as you create more departments and your operations grow more complex, you might find that your standard CRM doesn’t have the features you require.
Enterprise CRM Solutions
Enterprise CRM solutions don’t just focus on the marketing and sales teams, but can also integrate with your other departments that deal with customers, like your customer service, help desk, accounting teams.
“Enterprise CRM solutions also typically come with robust technical support and offer additional features that enable a higher level of automation. They can help with everything from logging customer interactions to coordinating the sales process to solving supply chain challenges.”
Mostly, though, it’s about customization. CRM processes can vary wildly between big businesses, which means enterprises typically have more exacting needs from their CRM. As such, Enterprise CRM providers often offer fully-tailored software packages that can be customized to meet these different needs and requirements.
When is it time to consider an Enterprise CRM?
As you can see, the kind of CRM you should use ultimately depends on the nature of your business and your vision for the future. In a nutshell, consider an Enterprise CRM if:
- You have many different departments that deal directly with customers and could benefit from sharing customer data and information
- Your business operations are complicated enough that you need a more tailored, customizable CRM solution.
- You foresee a need to scale up your CRM in the near future due to business growth
- You have the budget for it
How Salesforce can revolutionize CRM for big businesses
Now that you know when it’s time for an Enterprise CRM, the next question is ‘which Enterprise CRM is the best?’. Well, the answer is Salesforce.
Salesforce is a leading CRM provider on the market. It’s also the number one CRM for Enterprises for a reason. It’s more powerful, customizable, and scalable than many of the other solutions out there, and can be tailored to meet the needs of every kind of business.
It also has probably the best user interface available, with an intuitive, modern UI. This ease of use translates into faster adoption rates, more effective collaboration, and ultimately, revenue growth.
It offers a much broader scope than traditional, standard CRMs with additional project management, content management, and workflow tools. It also offers endless customization options as it integrates with third-party apps that can be installed to expand the functionality even further.
It covers every touchpoint and customer life cycle stage. It can be used to log calls, close deals, generate marketing data reports and social insights and track sales in real-time. It’s also mobile-ready so you can access it from anywhere, which makes it ideal for sales teams that work outside of the office.