February 5, 2020

Off-Site SEO

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency
[email protected]


You’re probably familiar with on-page SEO, especially if you use Yoast to help you optimize your articles. But how much of off-site or off-page SEO do you know?

Both on-site and off-site SEO techniques work together to help you achieve a successful SEO campaign.

The search engines don’t rely on on-page optimizations only to rank your content. They use off-page factors too. Hence the need for off-page activities that’ll help your site rank on the search engines.

About 57 percent of B2B marketers believe that SEO helps generate more leads compared to other marketing strategies. Plus, Ahrefs revealed from a search traffic study that pages with more backlinks get more search traffic from Google.

A backlink is an off-page SEO factor.

In this article, we will discuss effective off-site SEO techniques and how you can use them to your advantage.

What is Off-Site SEO

Image Credit: Pixabay

Off-site SEO refers to search optimization techniques that happen outside your website to boost your search engine ranking.

Off-site SEO activities work to improve how search engines and internet users perceive or trust your website. Ultimately, optimizations based on off-site ranking factors enhance the reputation and rank of your website.

When reputable websites, pages, and people promote or link to your website or content, they enhance user’s trust in your content. Besides, when more visitors come from external sources, share your content online, and refer other users, your site traffic grows. This surge in website traffic and the relevant links pointing to your page sends a signal to the search engine that people are interested in your website.

Although link building is a top off-site SEO factor, we have more off-page SEO factors. Other off-site SEO factors include

  • Your brand mentions across the web
  • Reviews
  • Local business directory listing
  • Direct brand search on Google

Savvy marketers leverage ethical techniques for their off-site SEO needs, including guest blogging, press release, forums, directory submissions, and more.

Let’s look at some off-site SEO techniques you can use.

Off-site SEO Techniques

1. Link Building

Image Credit: Wikimedia Commons

Link building is a critical SEO ranking factor. It involves creating internal links and earning quality external links, or backlinks, from relevant web pages pointing to your site.

There are different link types.

Naturally occurring links: You can earn natural links when bloggers or writers search and discover your content, and consider your content useful and worth referencing.

Links from outreach is another link type. You can build quality links by reaching out and establishing relationships with influencers, webmasters, publishers, or journalists to share your content.

Links from submissions: These links point to your website from submissions on forums, press releases, or directories.

Over the years, content creators and SEO experts have realized that it is not enough to have lots of links to your website. Creating compelling and shareable content is very critical to earning relevant links and for enhancing your off-page SEO.

You need to create engaging blog posts with images, infographics, and videos that engage users. If your page is interesting, you will attract clicks and links because people will visit and share your content frequently

Image Credit: Diggity Marketing

Other strategies you can use to build links include:

Promote Content on Social Media to Gain Links

Content promotions give your work the exposure it needs. That exposure translates into clicks and eventually links as people find the work resourceful. Social media promotions are low-hanging fruits you can access to gain an audience for your content.

Join Industry Associations

Another great strategy is to join relevant professional and industrial associations and earn links from these associations’ websites and forums.

Another benefit of joining industry associations is the networking opportunity. You can reach out to influencers, journalists, and bloggers in your niche to share your content or reference your page. Plus, you can ask them to write about your company or product and link to your website.

You can start looking for relevant associations and groups to join using LinkedIn.

You can use link building software to connect to influencers to attract links to your site.  Some of the popular SEO optimization tools include

  • BuzzSumo
  • Ninja Outreach
  • Ahrefs
  • BuzzStream
  • GroupHigh
  • Moz

And others.

2. Guest Blogging

Image credit: Andrew Neel via Unsplash

Another great off-site SEO strategy is to write on guest blogs and external publications. You can write guest posts to show you are an expert authority in that field. Additionally, you can use this medium to promote your business and create links to your website.

Research and reach out to popular and relevant blogs allow guest posting. With this kind of publicity, you can attract referral traffic and potential customers.

You can also use the software tools listed above to find viable guest blogging platforms and opportunities.

3. Social Media Marketing

Image Credit: Robin Worrall via Unsplash

Over 40 percent of the global population use social media; hence, social media marketing is vital for business success. You can use this medium to reach and stay in touch with potential customers and influencers.

You can run marketing campaigns on different social media channels to generate traffic and leads to your website. The goal here is to bring your brand to the awareness of your potential buyers and to retarget previous site visitors who might become excellent leads.

Put Your Off-Site SEO to Work

Implementing off-site SEO will help you improve your search engine rankings. However, Off-site SEO doesn’t work in isolation. It would be best if you used both on-site and off-site SEO strategies to achieve a well-rounded SEO result. Since everything boils down to action, it’s action time for you.

Header Image Credit: Diego Velázquez via Pixabay

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.

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      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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