March 8, 2017

Mobile Apps for Social Media Marketing Success

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency
[email protected]


Over the past few years, mobile devices have become one of the biggest tools for social media success. After all, not only can you shoot, edit, and publish videos, photos, and text on your mobile device, you can also syndicate that content and analyse your results.

All from a device originally designed to make phone calls on the go. It is amazing how far mobile devices have come.

The rise of smartphones and the widespread usage of social media platforms have revolutionised the way businesses connect and engage with their target audience.

As the world becomes increasingly mobile-centric, the integration of mobile marketing apps in social media marketing has emerged as a powerful strategy to amplify brand presence, boost engagement, and drive business success. In this blog post, we explore the remarkable potential and advantages of incorporating mobile apps into social media marketing campaigns, highlighting how businesses can harness this dynamic duo to achieve unprecedented levels of success.

The integration of mobile apps in social media marketing presents a wealth of opportunities for businesses to connect, engage, and succeed in the mobile-driven digital landscape.

By embracing mobile apps, businesses can forge deeper relationships with their audience, leverage unique features for enhanced engagement, and gather valuable data for continuous improvement.

Mobilising social media marketing with the power of mobile apps opens new horizons for businesses to elevate their brand, foster customer loyalty, and drive sustainable growth in the ever-evolving social media landscape.

To help you with your marketing efforts, we have reviewed several social media marketing apps that your company can use to improve the quality of your social media marketing efforts.

7 mobile marketing apps you need to succeed in social media


Does your network crave constant content from you? Are you always looking for a fresh angle and relevant content to share with your followers?

After all, Twitter now has over 500 million tweets per day. It is harder and harder to come up with something unique all on your own. You need inspiration.

Sign up with either your Facebook, LinkedIn, or Twitter account. Then you can use DrumUp to analyse the best content for your needs.


Another great option for sharing quality content is Buffer. You can quickly share articles, videos, photos, and more from your phone as you consume content. Buffer also has an image creator as well as a video and GIF uploader.

This social sharing application helps you distribute content to Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google+. The great thing is that you can set up a schedule in advance, so if you find 5 items to share at the same time, you can have the content scheduled across a time of your choosing.

The free version allows up to 10 posts to be scheduled at any given time, and the Awesome plan ($10/month) allows you to schedule up to 100 posts at a time. The Awesome plan also allows you to schedule posts from an RSS feed.


Once you know what you want to discuss, you need to create eye-popping images that will attract attention from your social network.

Pikiz can help you. It is a simple graphics editing software that you can use on your phone to quickly create social media images.

The app is easy to install and set up. It also has custom image sizes based on the social network you want to share content to. They also provide stock photos and templates to make the process easy.

Add text and custom backgrounds to quickly create the look and feel you want for your images. Plus, you can customise the fonts and colours as well. This is all done from your phone, with no need for a graphic designer on staff.


Are you looking for better strategies to improve your marketing? Maybe you need to bounce some ideas off the wall? Then you should take a look at Quora.

Quora is a social network and Q&A community combined. Many marketers use Quora to answer customer questions and build their influence in their specific niche. This is great for service businesses who need to establish themselves as the thought leaders in their industry.

The mobile app can intuitively display questions and answers related to your interests. In your spare time on your mobile devices, you can build a loyal following of customers.

That being said, if you have a personal question that you do not want everyone to answer, you can feel free to contact us. Our experts from the social media marketing agency in Melbourne are always here to help you.


Do you want to automate some of the functions of your social media marketing plan? IFTTT might be the answer.

The tool helps you automate your social media marketing across multiple channels. For small businesses who do not have time to post everywhere, this is a great alternative.

It is easy to set up, and you can create an infinite number of strategies for various social media activities.


This team project management platform is used by many large blogs and news organizations to coordinate the constant email pitches and blog posts that publishing companies receive.

It also helps manage the publication process, as the content can be used to create an interactive board between writers and editors about how to best improve specific content pieces.

The great thing is that you can create as many columns (or categories) as you need for your company’s social media marketing efforts. For example, many companies use each column as another stage in the process, so they can track the progress of content pieces and campaigns.

Google Analytics

Running your social media campaign requires analytics to make sure you are doing it right. You can access Google Analytics through a mobile app to see how many people visit your site, as well as how many visitors come from social media.

Also, if you use UTM parameters, you can track the success of specific social media posts to determine which posts perform the best. The Google URL builder helps you quickly create custom URLs to track your activity via specific posts.

This helps you learn which social media posts you should repeat and which posts to ditch.

Final Thoughts

It is amazing how far social media marketing has come over the past few years. When the social media era started, mobile apps were few and clunky. Since then, they have been refined, enhanced, and souped-up to provide social media marketers with a complete marketing package on the go.

Just remember that before you start using social media marketing apps for your business, you need to spend some time coming up with a strategy first. If you need help creating a strategy for your business, feel free to contact our agency for social media marketing in Melbourne or other locations in Australia. Give Us a Shout!

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.

      Shout logo in grey

      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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