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Marketing for manufacturers – book a free consultation now
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These happy clients demand the best manufacturing digital marketing in Australia
Whatever you make and sell, effective marketing is crucial to obtaining more quality leads, expanding into new and renewed client bases, and increasing revenue. At Shout, we consult with you to really understand your niche, so we can use strategies suited to your business.
The ideal strategy for manufacturing businesses depends on your brand and ambitions. An Instagram profile might be perfect for a clothing manufacturer, while a blog might be valuable for a carpet manufacturer. Our on-shore experts will create a strategy, made to work for you.
We’re laser-focused on results at Shout, and implement tactics proven to bring in buyers and grow your bottom line – like leveraging keywords to help you be found online, publishing content on blogs, Google ads plus videos or virtual tours to showcase your products.
Nothing is static. At Shout, we won’t just create a website or marketing campaign and leave you to make it work. We’re always in the back end using analytics to monitor, manage and modify our executions to keep you on top of Google, and ahead of your competitors.
Call the experts. We’ll draft the plan, built the strategy and carry out the maintenance – to ensure solid foundations and enduring results.
Don’t just make products and sales. Make a true impact on your bottom line. At Shout, we know whatever you manufacture, you’re in business to grow your business. So, partner with our experts, and we’ll continue building your empire together.
The first goal is to get you ranked on the front page of Google searches. This is where anyone looking for what you have to offer will start looking. Unfortunately, for too many manufacturers, it's also where those potential customers stop looking. We make sure you get onto the front page of google - and let you know how to stay there. It's just part of the holistic strategy we can create for your business, linking the many different channels you have to choose from to ensure you reach more possible customers, attract more visitors to your website, and convert a higher percentage of those visitors into sales.
Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition
Be seen where it counts. Using a considered mix of Google Ads, content marketing, SEO, SEM, social media, email marketing, and creative services, Shout knows how to make digital work for manufacturing.
From the branding, design and download speeds on your site, to ensuring prospects find you first on Google, your manufacturing marketing strategy is tailored to your business, and your goals.
Whether you’re managing a manufacturing plant and want to raise awareness for international suppliers or clients, call the agency that’s as focused on your results and growth as you.
We answer a few of the more common questions around manufacturing marketing. Anything you want to know that we haven’t covered here? Just give us a shout.
This is the process of promoting a manufacturer’s products to a target audience deemed likely to buy those goods.
Its purpose is to reach more consumers, obtain more quality leads, gain increased revenue, and expand further into a new or renewed client base.
When marketing for manufacturers, it’s important that the media suits the product you’re trying to sell, and the target who is most likely to buy.
One of the main strategies proven to work includes leveraging keywords using SEO (search engine optimisation), which helps Google discover people searching for products like yours.
Publishing content via blogs and websites is also a great way to deliver thought leadership in the space, and educate prospects about your products and processes.
While social media is an effective place to humanise your brand, clients can engage in real-time interactions, videos and virtual tours that highlight your product.
These techniques have a positive effect on manufacturers because it leads to more conversions, makes potential clients aware of your brand, and enhances customer loyalty.
Everyone starts a product search online, which makes manufacturing SEO critical to your success. Social media engagement is critical for almost any business in today’s environment. While educating consumers though readily accessible articles is key to understanding a manufacturer’s value.
It’s also important that marketing executions are optimised for mobile consumption. While retargeting gives businesses a unique opportunity to get a second chance with your target audience you thought you’d lost.
They’re all strategies you can’t achieve with traditional marketing.
Every strategy and execution is designed to help your business to move forward, rather than stagnate. And the long-term result is greater, faster growth for your business.
Much of a manufacturer’s marketing is B2B (business to business), and this is best achieved through a variety of strategies.
These include creating industry-focused digital content to showcase your knowledge in the sector, video marketing strategies to highlight new processes or products, maintaining a well-structured, fully optimised website, plus monitoring and using analytics to measure (and improve on) your results.
At Shout, we’re experts in delivering successful B2B marketing for manufacturers of all kinds.
A manufacturer is any person or company that makes finished products and sells them, so this encompasses many types of businesses.
Some examples include:
Consumer electronic companies
Clothing and textile companies
Medical appliance technicians
Marketing for these industries mostly comprises B2B strategies, however, some marketing is direct to the public.
This is your big plan, and the first step to marketing success.
A well-established digital marketing strategy uses a variety of methods to reach a wider audience. This includes SEO, paid search, blog content, an optimised website and social media interaction.
At Shout, we work hard to make your brand be seen, using an industrial marketing strategy best suited to your business. And we’ll work like an extension of your company, towards your business goals.
There is no one perfect strategy for your manufacturing business – it depends on your product and proposed outcome.
While engagement on Instagram or creating blog content may work for some companies, it may not be relevant to others. While video may be beneficial to showcase the technological advancements of some manufacturers, it won’t be helpful to others.
A tailored marketing approach is always best, so ask how we can work out a successful strategy for your brand, maximising your sales team.
Anytime you want to increase sales, create brand awareness, retain potential customers and continue to build your brand. But a great marketing strategy is ‘always on’. After all, is there a time you don’t want to boost your sales and grow your business?
That’s why an effective marketing plan is never ‘set and forget’. Once your campaign is set up and running, continued monitoring is key to ensuring your strategy is always working at 100%.
If anything in the digital environment changes (including Google who likes to update its own guidelines often), or there’s a big shift in the manufacturing sector or even a shift in buyer behaviour, we can pivot quickly to ensure you’re always ahead of your competitors.
That’s how a professional manufacturing marketing agency can help you maximise your marketing investment, and stay on top.
Where a relationship is built on trust, digital marketing helps manufacturers connect with B2B and B2C (business to consumer) audiences.
Through advertising, engagement and storytelling, provides the opportunity to elevate your products and your brand. Earn trust. Understand the value of your processes. And define your unique selling proposition.
All this enables you to differentiate yourself from your competitors and secure your place with prospects as a preferred manufacturer.
Yes, all marketing efforts that are done well works – producing more leads, sales and business growth.
A manufacturing company will often convert leads to sales by doing special offers for new customers that see them engaging with your brand. Alternatively, using the same strategies for existing customers can also help ensure greater loyalty.
The expert Shout team can help you create, manage, monitor and measure a successful manufacturing marketing campaign. In fact, we’ll do all this while you focus on your business.
Digital marketing for manufacturers includes using various strategies, including infographics, webpages, apps, presentations, blogs, PPC ads, videos and information sharing and engagement on social media. Not every option is right for every company, so we set out to achieve what is suitable for your brand and how it wants to move forward.
In the current societal expectations, consumers want engagement with brands they are seeking to buy from. Digital marketing goes a long way towards engaging with consumers in a way that feels personal to them and works towards converting follows into sales. So, yes, digital marketing for manufacturers is essential for brand awareness.
Marketing tactics for a manufacturing business looks like anything that makes sense for your business.
Manufacturing marketing relates to:
• A well-structured web design
• Engagement on social media
• Action focused landing pages
• Thought leadership blogs
• Email data marketing
• Instructional videos
• Educational infographics
• Mobile SEO
• Creative PPC and Google Ads
• Marketing automation
• B2B content marketing
• Google penalty assessments
• Reputation management
Not every option is right for every company, so we set out to utilise channels and tactics suitable for your brand, and how it wants to move forward.
It may be one, or a mix of services, depending on your marketing investment and business needs. Talk to us today about your digital requirements, target audience and future goals.
With current societal expectations, consumers want engagement with brands they are seeking to buy from. For instance, you can interact with prospects on social media, but not on a print ad.
Advertising on search goes a long way towards engaging with consumers in a way that feels personal to them. This then works towards converting follows, likes and website traffic into sales.
Plus, you can measure web traffic from a paid search ad or email marketing, but not from methods such as TV ads, flyers or word of mouth.
Online tactics offer a manufacturing company all sorts of benefits that enable them to see exactly where their investment is working, or where it can work harder to get website traffic. Plus, it’s where the entire global audience is. You just need to target the relevant ones (and our strategies can help you do just that).
If you’re looking to boost your awareness, hot leads, product sales and business growth, just Shout.
Our specialists have been leading the industry in marketing for over 10 years, for manufacturers large and small. Whether you’re looking to go national, global or even stay local, our bespoke strategies will get you there.
We’ve proven ourselves time and time again with marketing strategies that deliver real results. Take a look at our case studies to see what we’ve delivered for companies like yours.
We’re so confident in our approach, we guarantee the results we forecast. We set achievable targets to ensure you make real progress with your marketing investment, whether it’s a simple social campaign, website redesign or complete strategy overhaul.
So, you’ll get more than a nice-looking website or attention-grabbing Google Ads. You’ll get a tailored strategy for your manufacturing business designed to bring you improved ROI.
And because Shout offers the complete package under one roof, you won’t need separate advertising agencies. We do it all when it comes to manufacturer marketing strategies and we can’t wait to see what we can do for your business.
But first thing’s first. See how you can receive your free X-Chart below, which is your tailored sales growth forecast. It’s in writing, it’s guaranteed, and there’s no obligation to take up our services. So, what are you waiting for?
See where the best in manufacturing marketing can take your business in just a few short months.
Whatever you manufacture, our agency was made for you. As specialists in advertising and marketing efforts for manufacturing companies for over 10 years, our strategies have helped businesses just like yours find new customers. We've increased sales and grown their business. And we’ll show you how to do it too with an X-Chart.
In manufacturing, you’ll know there’s nothing worth making, if you’re not making it better than your competitors. Faster, cheaper, higher quality or all of the above. Without being better, you’re just the same as everyone else.
At Shout, we strive to be the best at what we do. More efficient, more cost-effective and more valuable marketing efforts than you would get from our competitors.
For the last decade or so, we’ve grown our company on the back of growing businesses just like yours. We know when we serve our manufacturing clients well, they’ll be return customers. Or refer other customers. And to get here, we had to work hard to understand your business, and ours.
Today, we know digital marketing efforts like you know your way around a warehouse (or whatever you call the place where you produce your goods). Whether you manufacture from a small home garage, suburban studio or expansive factory, we can produce a tailored digital campaign to promote your manufacturing company.
Increase awareness. Generate more leads. Drive more traffic online. Make more sales. And grow your manufacturing company. Growth is the end goal of everything we do at Shout, so whatever your needs, our campaigns will help you get there faster.
The first step into digital for your manufacturing business may seem like a large leap into the unknown. The secret is, you don’t need to know the first thing. You know your business goals, and that’s all we need to create a strategy to help you reach them.
Your first step is to get a tailored X-Chart, free from a Shout digital specialist. An X-Chart is not just your forecasted, qualified leads for the months and year ahead. It’s your guaranteed win for your sales teams. We forecast them, and we guarantee them.
That’s right. If we say we’ll deliver X sales in 6 months, or X level of awareness in 3 months, we’ll deliver on it guaranteed.
So why not see where your business could be headed with the help of our expert services? It’s free and there’s no obligation. In just a 30-minute consultation, we’ll gather all we need to understand your business, enough to deliver your guaranteed forecast.
With constant changes in the digital landscape, online trends and buyer behaviour, don’t wonder where your business will be in 12 months’ time. Talk to our experts to get certainty on not just where you will be, but how much you will grow.
We’re experts in growing businesses with our services and strategies for search engines and social channels. Our team has over a decade’s experience working with the likes of Google, to help you outrank your manufacturing competitors. We’ve done it for companies like yours, and we can do it for you.
So, take that easy first step. A chat to us is all it takes to see your future growth.
Because you’re better than your competitors (we’ll find the unique in you, if you’re not sure how special you are), we’ll create a bespoke strategy to sell your USP.
What’s that you ask? Your unique selling proposition. We all have one. And we’ll help you find yours. Because when you promote what’s different about your business, you’re proving to prospects why they should come to you instead of your competitors.
Perhaps it’s a highly efficient manufacturing process, which means you can produce more products faster. A technology you’ve developed to create a different offering to the rest of the market. Or a local warehouse that means you can deliver on orders, even when there are delays at international ports. It might even be a level of dedicated service you can give that’s over and above the others.
If it’s special, it’s worth marketing. And our team will help you discover and communicate what’s exceptional about your business.
However, we need to reach your target with your message, we can find them and convert them. At Shout, we’re your under-one-roof digital agency.
So, no need for a specialist content agency, a lead generation agency, a video expert and a social media manager – we do it all for your manufacturing business.
If you need powerful SEO (search engine optimisation) to help people find you and help you stay on Google’s front page, Shout. If you want to retarget browsers who showed an interest in your product to come back and buy, Shout. If you’d like to automate your marketing so you can spend more time focusing on the bigger picture, Shout.
Because we’re jacks of all digital trades, it doesn’t make us ‘masters of none’. Shout is made up of specialists in all areas of inbound marketing campaigns, which means you can come to us for all your needs. Our objective is to make it easy for you to grow your business using all the tools available (and some unique tricks of our own).
So don’t pay for an agency to promote your wares on Instagram. Or an SEO ecommerce company to build you a website to sell your product. Or a creative agency for their graphic designers and copywriters. Shout has access to all these specialists and more, so we can manage your campaign in one place.
When you focus on manufacturing your product, and we focus on marketing that product, we’re all doing what we do best. We won’t try to tell you in what country you should make your goods. What ingredient would make your product better. Or what machines will help you do a faster job.
Instead, we’ll show you how effective video marketing can be, if it’s right for your product. How much SEO can improve your web traffic. And how paid search can help you close more deals, more often. If that’s what you need from your agency, choose Shout.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
We’ll see you on January 7 at 11am AEST
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