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Michael Jenkins
Digital Strategist
At Shout, we know IT. Our experts and marketing manager team will work hand in glove with you to make prospective customers aware of your business, drive new traffic to your website, plus generate leads from start to finish.
From end to end, we’re all about delivering results. By employing the latest practices and principles – including inbound and outbound marketing campaigns, UX, UI, SEM and SEO– we’ll match your digital IT marketing strategy to your sales pipeline and business goals.Â
From small tweaks to major overhauls, your brand is in good hands. Whether you need keyword research to target quality leads, an audit of your existing site or a new, full-scale development, our experts are focused on delivering great returns on your marketing investment.
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Optimisation is an ever-evolving process that will trip you up if you don’t know how to manage the changes. Only an industry specialist like Shout can keep you up to date with shifts in the digital landscape, on top of the Google algorithm, and ahead of your competitors.
That’s us. Whether you need inbound, outbound, lead gen or a digital strategy, Shout is the proven name behind the game.
There are many doors to effective IT marketing. From capturing the keywords that capture your target audience, paid search tactics that drive paying customers to your site, inbound marketing campaigns that fill the top of the funnel to white papers that really engage, we’ll match the right strategies to build your business.
Shout has the lead management expertise you need to supercharge your marketing efforts.We use the lastest marketing automation and CMS applications that maximise your sales opportunity with each and every prospect. And we believe the more personal you can be, the more successful you are. Email marketing works for IT businesses. It's still the number one B2B tool, and Shout’s experience within the field is outstanding. You’ll reach more people more effectively. And the personalised nature of email lets you craft messages to make each email more effective.
Wondering how to market an IT company, or get more IT sales leads? Just Shout. Our specialist consultants have decades of experience in all aspects of developing and implementing successful digital campaigns.
From IT web design to organic search, the Shout team can turn your sales funnel into a fully operational, highly effective sales highway with the latest IT lead generation principles and practices.
From the development of your website to your digital IT marketing strategy and how you create content – it’s all about getting results. And that’s what our IT lead generation company is known for.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We answer a few of the more common questions around technology marketing. Anything you want to know that we haven’t covered here? Just give us a shout.
Information Technology (IT) helps businesses prosper, and to make potential clients aware of this, technology companies need to use marketing strategies.
Like any business that wants to grow, digital marketing is an effective way to promote your products and services to a large and specific audience. And a marketing plan is essential to get the most value out of your campaign.
A marketing plan is essential for IT companies because it helps you promote your products and services to your target audience and potential clients. Planning for marketing will enable you to get the most value out of your campaign, especially if you use a professional agency like us at Shout Digital.Â
Technology marketing management is the process of planning, organising, controlling and implementing marketing strategies that meet your business objectives. This can be in traditional print form or online marketing.
Because managing campaigns can be time-consuming and complex if you’re not familiar with the full opportunities of digital, a specialist IT digital agency like Shout can take this off your hands, and manage it successfully so you can focus on your business.
When using marketing methods for IT businesses, the aim is to share your brand and reach the right audience type. These include social networking, email marketing, paid media advertising including pay-per-click, content creation and SEO. Each option has a purpose with social media marketing and SEO high on the list.
Digital marketing is a strategy used to generate new traffic to your website, conversions, and sales of your products or services.
It helps potential consumers become aware of your IT business, cost-effectively and measurably.
When you create a strong social media presence, leverage SEO’s effectiveness or deliver email offers, you’re building a relationship with your potential and existing clients, creating trust and nurturing leads.Â
Long term, this helps improve the relationship a company has with their customers, driving them back to the brand’s landing page, Facebook Page or an entire website.
Like any form of marketing, you first need to start with a plan to know you’re working towards the right goals. Before this, if you already have a web presence, then check your analytics to determine what improvements you need to make. From here, you begin engaging with potential clients.
Essentially, a lead is an opportunity to convert a potential customer into a loyal one that fulfils ROI.
When a prospect shows tangible interest in your business, you have a warm lead. They might have filled out a form, called your contact centre, or arranged a meeting, giving you an opportunity to close the sale.
Classically, leads might come from cold calls, events or personal introductions. In marketing, they can come from emails, social media messages, advertisements or informative content like articles or videos.Â
Today, these streams also include SEO and pay-per-click marketing channels. The right channel and approach for you will depend on your audience, so it pays to know who they are, and how to get in front of them.
How do you know how well your marketing is doing if the audiences aren’t showing their interest?
Sales leads are the most tangible measurement that marketers have to evaluate and tweak their approach – so they’re absolutely invaluable. Besides, as soon as you have a lead, your chances of having a sale are far more likely.
The more leads you have, the merrier – as long as your business can take on the volume. No magic number of leads exists, but with a little math crunching, you can work out your expenses and intake to find a number that will satisfy your business ambitions.
Need to create a new technology website, or optimise an existing one to work harder? Our IT web design company is highly experienced in this space.
Website design is based primarily around the user experience – referring to the actual design and layout of the site, and what content marketing it offers, rather than the actual software and functionality of the site.
Web development is an extension of this, turning a design into a fully functioning website.
Whatever your needs, call the Melbourne IT web design agency that does it all.
Like any form of marketing, you first need to start with a plan to know you’re working towards the right goals.
There is no single marketing strategy that you should rely on when marketing for IT. Using a range of platforms and strategies including organic search, content marketing, social media and email marketing will enable you to reach a larger audience that responds to different digital media.
IT digital marketing evolves each year and, for 2022, this field continues to grow.
With the continued rise of video channels and apps, video marketing is a highly valuable tool to reach and convert prospects.
While channels that enable thought leadership in the technology sector, such as web blogs, articles and social media, from YouTube to LinkedIn, are also on the up.
The right type of digital marketing will improve your business because it makes potential consumers brand aware. When you create a strong social media presence and leverage SEO’s effectiveness, you are building a relationship with your potential and existing clients. Whether it is content creation or email list offers, you’re building trust and nurturing consumers
As a long term strategy, digital marketing for IT business helps improve the relationship a company has with the customers. It also makes people brand-aware that may have never used or seen your service before. Overall, digital marketing is a tool that enables engagement with current and potential consumers and personalising your brand.
Digital marketing is on the rise, significantly as more business move online. It is an important way for IT businesses to maintain customer relationships and know what they want to continually improve their offerings. At Shout Digital, we want to work with you to propel your business forward.
Getting started with this form of marketing can be easy as you sign up for relevant services and platforms.
However, long term, it requires a commitment to monitor, manage and optimise your strategy using analytics and even marketing automation to continue to improve your marketing plan.
It also involves customer engagement with the media you use, which Shout can manage for you.
In short, lead generation involves catching your audience’s attention and providing a compelling reason to respond.
That could be writing a compelling message or email, recording a video with insights into your audience’s field or problems, or having a great hook for click-throughs. More often than not, it takes a mix of all of the above – fusing awareness with action to produce results.
Prospecting, referrals, marketing and branding are all types of lead generation, and each has its pros and cons.
For example, prospecting is more physical and will likely warrant a response, but the process can take time. Marketing needs a watertight strategy to find, reach and convert prospects to prevent wasting the budget. Referrals can be unpredictable. And branding doesn’t ask for anything in return, which is why it can be extremely effective.
Best of all, having all methods work synergistically means you’ve got all your bases covered.
The lead generation experts at Shout can help you create and execute an IT sales pipeline strategy focused on ROI. And if you sell business to business, we can run your B2B lead generation strategy and campaign too.
Growth and prosperity don’t usually come knocking on their own – and neither do leads.
In order to get a river of potential sales flowing to your IT company, it’s ideal to think strategically about what, where, how and why – all the components that make up an (ideally) diversified successful lead strategy.
The more channels you have, the more potential for success – so it’s worth casting the net out wide. At Shout, our consultants can help you do just that.
If you want greater awareness, increased qualified leads, more sales conversions and faster business growth, Shout.
Unlike other marketing agencies, we’ve been the experts in IT lead generation since 2010, and our team has delivered great results for tech brands, large and small.
Our skills, experience and the results we’ve achieved give us the confidence to guarantee our results. We know no other IT digital agency that guarantees the outcomes they forecast.
We do that because we work with you to understand your technology business, and set achievable targets – from the levels of web traffic to the number of sales leads and conversions.
Digital promotion is about so much more than attractive websites, and attention-grabbing banner ads. We’re just as focused on your business growth as you are, which is why getting your marketing strategy right is our critical first step.
There’s no guesswork in our strategy, and no estimates for your results. Just planned activities, and measurable outcomes.
We know our strategies are proven because they’ve worked for our clients, from Porsche to Repco, for over 10 years. And we’re always working to improve our knowledge of the technology sector, digital trends and shifts in buyer behaviour.
That keeps us ahead of what’s happening in your industry, and ours. It means we can effectively anticipate changes before they happen (such as Google changing their algorithm which can affect your search engine ranking), and successfully respond quickly if something does happen, before it affects your business.
So, outsource the challenges and opportunities of IT marketing to the experts who know it well.
As a leading, full-service digital marketing agency, we can plan and execute a full marketing strategy including SEO, or simply whichever services you need. And we’re always available to talk through any adjustments you need, or business changes you make.
Ready to get started? Before you take up our services, see the growth you can expect for your IT company with your free X-Chart. It’s free, tailored and with no obligation, so there’s nothing to lose. And only guaranteed return on investment to gain.
So you need to generate new leads for your IT business? We get IT. From developing your company website to helping you be found at the top of search results, Shout is the digital marketing IT company that makes it happen.
We don’t need to tell you that technology is a rapidly evolving industry. You know how fast the landscape changes, and how quickly you need to act to keep up. The more rapidly you respond, the more advanced the service you can offer your clients. It’s the same at Shout.
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When it comes to digital marketing, any changes to digital media best practices (like Facebook advertising guidelines), the Google algorithm (which happens often) or even buyer trends and behaviour can mean big changes to how your online marketing campaigns perform.
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That’s why we’re constantly monitoring to ensure your campaign is working as hard as it could be, at all times. And it’s why we have the confidence to offer you guaranteed results. We anticipate changes, or respond immediately, to keep your business finding customers and making sales.
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Want to know the kind of sales pipeline you can expect? You can, with your free, tailored X-Chart. By looking back into your business, and ahead to your goals, we can forecast the revenue you can make in 3 months’ time. In 6 months’ time. And in 12 months’ time, with our services.
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Whatever your marketing investment, our powerful tools and years of expertise can help you make fast gains in the growth of your business. From tweaking your existing digital assets to work harder, to overhauling your entire campaign strategy, we’ll show you how to get real returns from your marketing dollars.
In technology, you’re always working to create efficiencies with your products and services, with the outcome leading to faster growth. That’s how we work at Shout. Everything we do is designed to deliver a return on the investment you put in.
Profit from your paid search strategy? That’s what we do. Revenue from retargeting? It’s how we roll. And ROI from Adelaide SEO? We’ll get you there. At Shout, our specialists deliver more just than creative executions like nice websites and influential social advertising. We work towards hard numbers – the figures we forecast for you on your X-Chart. So when we say you’ll reach X level of awareness in 3 months, or X number of traffic to your website in 6 months, or even X sales in 12 months, we mean it. And we guarantee it. When you grow, so do we. We don’t make promises we can’t keep. We forecast achievable results so both you and we know that we can deliver on them. Not guesses plucked out of nowhere. It doesn’t do our business any good if we don’t deliver results for your business. For over 10 years, Shout has been the name behind successful digital marketing campaigns, for technology companies like yours. So, if you’re wondering how to market an IT service company, don’t. Give us a Shout, and we’ll give you a no-obligation consultation to help us create your X-Chart – your path to bigger, better business, guaranteed.It doesn’t matter what industry you’re in. There is no one-size-fits-all strategy that will deliver successful digital marketing. So don’t let a marketing company tell you there is.
While you might sell the same product or service as a competitor, your brand is still unique, and that’s worth marketing well. A marketing plan for IT company A should be different to a marketing strategy for company B. Because company A and B are different.
At Shout, we work hard to understand your particular brand. Your precise target market. And your business ambitions. We’ll match those with a bespoke strategy designed to put your company in front of the right prospects at the right time.
Like in Google search results when people are searching for services like yours. On LinkedIn when they’re looking for a technology partner. Or in local, national and even international markets when you’re looking to expand.
And when you’re in front of your audience, we continually optimise your campaign elements to ensure every piece of communication is working at its peak. That you haven’t been penalised by breaking a Google rule and dropped down their rankings. And that our marketing analytics is analysing your results based on up-to-date metrics.
Things change fast in digital marketing, just like in technology. But at Shout, we’re always here to keep you ahead of the curve, and the competition.
Don’t just Google ‘how to market an IT service company’. Or do – you’ll find us there. Because we understand IT. And we’ll help make SEO (search engine optimisation) work for you so that when people search for ‘your type of technology’ in Google, they’ll find you there.
You could be in the sales team, services department, reselling or cloud tech. As the experts in technology, partner up with the experts in digital marketing, and we’ll reach the greatest heights together.
Need B2B lead generation? Shout is a specialist in not just getting more qualified leads, but converting them into your sales pipeline. Want IT web design? Our expert team delivers hard-working websites that take users on a path to purchase. And if you’d like supportive IT marketing agencies to help you, we know how to make the most of the latest platforms, channels and tools to help you gain a competitive advantage.
There’s so much we can do for your unique technology business, to lift your brand and your bottom line. And it all begins with an X-Chart.
Arrange a free consultation with a Shout specialist to discuss your digital needs. It doesn’t matter how big or small your investment. From making adjustments to your current strategy, to a full-scale re-skin of your website, social media and marketing solutions, we guarantee to take your business further. So, get your X-Chart today.Â
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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