September 12, 2018

How to optimize your e-commerce channel for more search marketing traffic

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency
[email protected]


Optimising your store is the key to driving more targeted customers to your online store. An e-commerce website that’s not well-optimised is like opening up a retail store in the middle of nowhere.

The following are some strategies that maximum search marketing companies use to help you get on the right track to drive more quality traffic to your website.

5 Ways to Optimise E-Commerce

Optimising for long tail keywords

To help increase traffic, optimise your website with long tail keywords. E-commerce websites usually miss this critical step. Make sure to optimise for product pages, category, and subcategory.

The more you can use long tail keywords from your products or services, the more opportunities you have to increase your search traffic. That is because each product provides targeted schema information that Google values when directing users to specific searches.

Therefore, if you sell auto supplies on your e-commerce store, you can get traffic for the different types of tires you sell on your site.

Small Business Marketing Keyword Planner

How to Increase Ecommerce Sales With Facebook & Instagram Ads

Facebook ads are a great way to draw more traffic to your e-commerce store. Facebook ads have a lower cost per clicks than Google display and search ads for many industries. If your goal is to boost sales relatively quickly, Facebook ads are a good start.

Both Facebook and Instagram are visual social networks. Therefore, marketing ads on their networks do well because customers can visualize how the product would look for them to use.

If you sell jewelry, for instance, your marketing plan should target women who have an interest in fashion. Grab their attention with jaw-dropping jewelry you have to offer. Then direct them with a link to your website, so they can purchase your products.

Gain More Traffic From PPC

If you want to increase the amount of search engine clicks, SEM (Search Engine Marketing) is an effective way to drive more traffic from Google search queries to your website.

There are three types of campaigns that you can run on Google Ads. The three categories include the following:

  • Display and Retargeting
  • Search
  • Shopping

It is highly recommended to test out which ones will work best for your brand. Consider launching web retargeting ads.

You also want to optimise your ad campaigns, so visitors see the benefit of why they should click on your site from Google and how they can purchase your goods once they land on your site.

Google Paid Search

Boost Targeted Traffic To Your E-commerce Store With SEO

Backlinks are a critical aspect of SEO. Google will rank your website on the number of backlinks you have accumulated. The backlinks a site has will give your domain a score out of 100 known as your Domain Rank.

A website’s domain rank determines where a site comes in Google search results for specific keywords. It also determines how much organic traffic a site will receive. It’s important to know that the quality of your backlinks is more valuable than the quantity.

Beyond that, make sure you set up your e-commerce store for search traffic. Many sites do not have all the technical specifications set on their website. Therefore, they cannot leverage the full power of search traffic.

Get Even More Traffic with Email Marketing

The success of a website isn’t just determined by the amount if Backlinks. You measure a site by the total of sales you receive and the number of repeat buyers. Having a well planned email campaign will help drive repeat traffic to your website.

You can determine what type of email campaign to run based on the number and type of subscribers to your list. It can take an enormous amount of time trying to build up a list. Some e-commerce marketers leverage industry leaders to grow their list faster. This saves time and allows you to market to thousands of subscribers, depending on your industry.

Email marketing the traditional way gives you peace of mind because you know where your leads come from and how to market effectively to them.

Small Business Marketing Email Marketing Mail Chimp

Final Thoughts

This is an exciting marketing opportunity for your ecommerce site. If you need help driving qualified traffic to your e-commerce store, then contact Shout SEO Agency today for a free consultation. We provide services for online marketing in Melbourne, Sydney and Brisbane.

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.

      Shout logo in grey

      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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