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    You're always trending with Shout's fashion marketing campaigns.

    A user-friendly ecommerce site. A thoughtful social media presence. Or getting on the top of Google’s guest list. There’s a lot you can do to keep your brand trending where it matters, and our fashion digital marketing agency has the range.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    Our tailored process for fashion digital marketing.

    Some things never go out of style. For over a decade, Shout has helped popular fashion brands drive online and in-store sales through digital marketing, SEO and social campaigns.

    1

    Find the right fit

    Need a new look site? Help to keep your brand current? Or fashion SEO that keeps you ahead of customer trends? The team at Shout know how to fashion social media campaigns and more to keep you ahead of the curve. We’ll work with your team to understand the heights you want to reach, and how we’ll get you there.

    2

    Design your strategy

    Definitely not off the rack. At Shout, our fashion digital marketing strategy is tailored to your brand. We’ll analyse your visitor and conversion data to understand buyer behaviour, develop an effective keyword strategy and deliver a complete package for your business that would otherwise require the skills of an agency that increases brand awareness for this industry.

    3

    Showcase your execution

    From top to toe. Our experts know all the marketing tactics that generate sales in the fashion game. We can create a beautiful, functional and mobile optimised website for your brand. Retarget people who browsed, but didn’t buy. And employ influential brand ambassadors to help drive awareness, engagement and sales. 

    4

    Finesse your patterns

    Shout has long been the name behind some of Australia’s most fashionable brands. With solid strategies more essential than ever today, we’ll set up, manage and continually optimise our digital campaigns to ensure you stay on-trend, on budget and on top of Google.

    Let's get started with your bespoke fashion brand strategy.

    Like in your own industry, a tailored fashion strategy is designed to fit you like a glove. To call attention to the best features, and adjust any areas that could be enhanced, call our fashion brands experts.

    Don't just be fashionable. Be profitable.

    The fashion business is so much more than fabrics and fittings and models and photoshoots. It’s still business. So make sure your marketing does more than just dress to impress. At Shout, we create bespoke strategies designed to build your bottom line, so your brand is well dressed for ongoing success.

    Turn heads with the best marketing agency for fashion brands

    The fashion industry is a multi-billion dollar space, and the competition to stand out in this crowded space can be brutal. We've seen everything from celebrity endorsements to product placement on TV shows and movies, but those tactics have become so overused that they're no longer as effective as they once were.

    We are Shout, a fashion marketing agency in Melbourne, Australia, specialising in the fashion industry. Our team comprises experts with years of experience, and we're here to help you grow your business online.

    Whether it's SEO, social media, or email marketing, our agency for fashion brands has the expertise to make sure your website lands on top of search results. You can trust us to create an effective strategy that will increase traffic and sales on your site more than ever before.

    Fashion marketing that targets your focus audience

    It's a competitive industry with many companies vying for your attention, so it's important to know what works best for you. We offer expert advice on how to target your ideal buyers, with tips on how to create an effective campaign that will help you put your best foot forward on the online red-carpet.

    Targeting your audience can be done by using different channels and campaigns tailored towards specific groups or demographics. This will help ensure that the right people see what you're offering and can take action on it. Shout will help you achieve this goal by:

    • Determining who your target audience is
    • Finding out which platforms and channels they are using, and at what times of the day
    • Creating content based on their interests and needs
    • Sharing this content across all relevant channels until we achieve your desired goal.

    You don't want to waste time and money on advertising campaigns that don't work for your target audience. By targeting them specifically with content tailored for their needs, you can create more meaningful connections with them and increase sales in the process.

    Easy, measurable strategies for your brand

    Our advertising agency will work with you to create and execute the perfect strategy for your business. We'll help you reach new customers and grow your sales by leveraging our extensive knowledge of the industry.

    We help you find new customers by delivering personalised messages at scale in real-time based on your data and insights. Our digital marketing in the fashion industry provides messages across all channels, making it easy for you to reach your target audience. As our digital marketing in fashion is fully automated from start to finish, there's no guesswork involved when it comes time for execution.

    If you're looking for qualified buyers, SEO is the way to go

    When you invest your hard-earned money into advertising, you don't want to waste your investment on time wasters.

    Our digital marketing agency delivers SEO that will help your business grow by getting more qualified visitors to your site. As a result, you'll be able to reach a wider audience of motivated, relevant buyers and increase sales with our services.

    It's not just about getting ranked on Google – it's also about building relationships with your customers and potential customers. We’ll help you create content that attracts the right people to your site and converts them into leads or sales.

    Are you struggling to keep up with the competition?

    Digital marketing is a competitive field, and it's only getting more and more challenging to stay ahead of the game. Let us show you how to take your business to the next level today by implementing some of these cutting-edge strategies into your campaign.

    Trust us to be the difference between being left behind or leading the pack. We can provide all the tools necessary for success so that your business can thrive online. Let us show you how we can make it happen today.

    We’re ready to get your fashion brand noticed on the digital runway.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Meet our fashion industry marketing ensemble.

    Stay current.

    Shout’s digital experts know what’s hot in the fashion landscape, or not. We’ll create digital campaigns that keep your brand fresh, but not overexposed, in all the right channels.

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    Add the right accessories.

    Social media marketing for fashion brands really caps off your campaign style. From showcasing new looks, using influencer marketing, to supercharging your fashion brand’s SEO, to creating perfect cross-channel promotions, our team knows how to put everything together.

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    Keep ahead of the curve of other fashion brands.

    As in the fashion industry, digital trends come and go. That’s why we constantly manage your campaigns – aligning activity with the strategy, analysing visitor and conversion data, and generating reports that keep you ahead of your competitors.

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    Results worth shouting about
    EVEN MORE HAPPY CLIENTS

    Looking for fashion digital marketing that's not off the rack?

    Fashion digital marketing FAQs

    We answer a few of the more common questions around fashion marketing and fashion social media campaigns. Anything you want to know that we haven’t covered here? Just give us a shout.

    Fashion marketing is an area of digital advertising that deals with promoting clothing and accessories to a target market.

    When done well, it helps buyers to connect with the brand, understand the story of the designer, know what the brand stands for, and how the products are manufactured.

    Fashion marketing efforts are also about establishing a fashion brand’s personality to enhance the company’s image. It also helps to develop a relationship and rapport with potential customers and existing ones, so they trust the business and are more likely to be loyal customers.

    There are two first steps that are essential before you can develop a fashion marketing strategy.

    The first step is to do market research and analysis to gain a thorough understanding of your audience, what their activities are online and what they are doing to look for the products they love.

    The second is to develop a list of keywords they are likely to use on Google to find businesses and products like yours. These keywords and phrases are essential to helping users find your business over your competitors.

    Once these steps are covered, there are a lot of digital services available to help you promote your products, draw in more web traffic and convert browsers into buyers. 

    There are many responsibilities when it comes to marketing a fashion brand, beginning with the market research and keyword analysis.

    Next, comes personality development which helps to better understand and target your audience. Then, there’s the marketing campaign which needs to be strategised, designed, executed and managed across multiple online and traditional channels.

    You might have an in-house department to handle all this for you. If you don’t, the best place to start is with a specialist fashion digital agency, like Shout.

    The ecommerce fashion space is set to hit $25 trillion by 2025.

    It’s highly competitive, and effective marketing campaigns are essential to get your products in front of the people who are most likely to purchase them.

    Your marketing campaigns are going to decide how your brand is perceived on digital channels as well, which can be the difference between the success and failure of a product or brand.

    There are many channels and avenues to promoting your fashion brand, clothing brand or products.

    Marketing is different for every industry and, with fashion, one of the biggest factors is influencers. You’ll want the right people with the largest, most engaged audiences to be wearing your products, and sharing them online to inspire their audience to purchase.

    Social media advertising for fashion brands is key, but don’t rely too heavily on this method. Email marketing remains one of the most effective ways to promote your product, so ensure you have a strong email game.

    Storytelling in a digital world is critical for all brands today, particularly in fashion.

    Consumers are more conscious than ever about how brands manufacture their products, and many will be seeking out your sustainability story before deciding to purchase from you.

    To help these conscious consumers find your brand, you’ll need effective SEO content writing to help connect their search queries to your website.

    Paid search options including PPC (pay per click) management, Google Ads, Google Shopping and performance marketing are also valuable to reach fashion consumers, and can drive them directly back to your website.

    If your brand isn’t yet up and running online, the first step is to employ an expert web design and development team to create a well-structured site designed to engage customers.

    If you intend to sell your products online, you’ll need an ecommerce site optimised to ensure customers have an easy path to finding you, and buying from you. We can help you determine which ecommerce platform is best suited to your business, whether it’s Magento, Shopify, Sitecore, BigCommerce, Hybris or WooCommerce for your WordPress site.

    And if you’re migrating from an awareness website to an ecommerce website, we can manage that effectively for you at Shout.

    At Shout, we’ve been the experts in digital fashion marketing for over a decade. We’ve delivered results for small and large, local and international brands.

    These include celebrated Aussie designers sass & bide, luxury Italian leather craft maker Furla, iconic footwear retailer Windsor Smith, menswear labels Rodd & Gunn and Aquila, high-end sneaker brand Sneakerboy and market-leading sleep and loungewear giant, Mitch Dowd.

    Our experience and the results we’ve achieved for brands like these give us the confidence to guarantee our results. That’s right – they’re guaranteed.

    We do more than just create beautiful websites for fashion brands. We create proven strategies that deliver real results that lift bottom lines. See the hard numbers in our case studies.

    And since we’re an expert in fashion brand strategy, we can create a complete campaign, including fashion SEO, user generated content strategy or just the individual services you require.

    To get started, take a look below at how you can receive your free, tailored, no-obligation X-Chart. And see the results we can guarantee for your brand.

    In the fashion industry, your brand is everything. You could have the best products on the market and still struggle to compete with other companies because your brand is unknown or has a poor reputation.

    Building a strong brand that is recognisable and seen in a positive light with your audience will give you considerable selling power.

    Your website shouldn’t just look beautiful – it should be a powerful tool for your brand as well.

    SEO (search engine optimisation) is the process of making your business more visible on search engines like Google, which helps to boost traffic driving to it.

    To do that, you’ll need to determine the most valuable keywords that people use to search for a brand like yours, and use them when you create content for your product pages, your headings, your URLs and images to help users find your web pages.

    Of course, you can under-utilise or over-utilisethe right keywords, which is why a professional agency can help you get the balance just right.

    It’s also important to ensure that your website is fast, functional and optimised for mobile. Google favours all of those things so, when done properly, you will be more likely to appear towards the top of search engine results pages (SERPs). You can reach out to our SEO agency in Sydney, our experts will assist you to create a SEO strategy for your fashion website. 

    This is a dedicated team that is highly experienced in SEO strategies, and develops them for businesses for a fee.

    This is an attractive option for many fashion businesses who do not have the resources or skills in-house to compete with the SEO strategies of their competition.

    This depends on the size of your company and the resources you have available to reach your target audience. Many bigger companies can afford to fund their own in-house team, but this may be beyond a smaller company’s budget.

    It can be challenging to handle a full marketing strategy successfully yourself. But with the right experience and resources, you can expect to achieve far more ROI using the experts at a dedicated agency.

    An important thing to remember is that some of the oldest methods remain the best channels for fashion marketing. Email marketing campaigns are still the most effective way to reach your audience and inspire sales.

    COVID-19 has amplified the move away from foot traffic in brick and mortar outlets, so strong strategies will continue to be essential in the future.

    Doing research means really getting to know your customers and developing strategies that are tailored to them.

     

    You want to get to know your target demographics for marketing campaigns – what are they searching for, what time of day are they online, what questions they are asking, and what is making them purchase (or not!) – and then develop campaigns that use this data for a greater chance at marketing success.

    A fashion digital marketing agency understands both the digital and fashion landscapes, and how they work together to increase brand awareness.

    A social media strategy will only focus on social proof, while a full-service digital agency can take care of all aspects of your campaign to build brand loyalty.

    If they don’t offer SEO as a service, they may source strategies from an SEO agency to provide a complete package for your business. This is often a better way to manage your marketing as you have experts to ensure your success without the costs associated with building an in-house team.

    At Shout, we are experts in all of this, from search campaigns to fashion social media marketing, and building brand loyalty for your fashion ecommerce company.

    Invaluable insights

    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.

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