How to use digital marketing to fuel a fashion frenzy

Ensure a perfect bottom line

The right mix of social, fashion SEO, cross-channel marketing and optimised conversion can turn your site into a fashion superstore

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      A fashion funnel that fits your business goals like a glove

      The right mix of ecommerce and digital toolsfor fashion sites to keep visitors coming, engaged and buying.

      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR FASHION MARKETING EXPERTS TO WORK

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      Shout’s digital experts can help you create a digital marketing program that keeps your brand current, but not overexposed, for long-term, always-on, marketing programs.

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      Social. The perfect fashion accessory

      With fashion, social media gives you so many great options, from showcasing new looks to helping supercharge your SEO to creating the perfect cross-channel promotion and multichannel campaigns.

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      Even the perfect store needs management

      Shout’s digital marketing experts will constantly manage your campaigns. Aligning activity with plans, analysing visitor and conversion data, and providing reports which allow you to stay in front of the curve.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        The best digital fashion marketing is measured and bespoke.

        There’s a very real difference between an off-the-rack digital campaign and a carefully measured, outcome specific, bespoke digital campaign. One that leverages the power of social media to drive awareness of new fashion trends, and CRM campaigns to drive engagement. Like conducting well-timed retargeting campaigns with Facebook, to ensure the people who showed an interest once are able to stay reminded of what they liked about you in the first place. Like using email to build your digital community, remember birthdays and provide direct, personalised invitations to fashion launches and new product special offers. Like using brand ambassadors, and linking your site to their social pages for extra momentum.

        Like including Instagram awareness campaigns, in your digital fashion strategies, that build your community and link them to giveaways (based on likes and community growth strategies) to engage new fans and reward your existing customer base. Like creating a social media calendar, leveraged through SEO and SEM campaigns, to provide gift ideas for seasonal celebrations. Like emailing or retargeting people who almost bought – checking off before checking out – with a special offer to come consider your offer again.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          This is the strategy and management of all of your marketing and promotion of your fashion items that you are trying to sell. It is also about establishing your brand and personality and developing a relationship and rapport with your current and prospective customers so they trust your brand and are more likely to be loyal and returning customers.

          There are two first steps that are essential before you can develop marketing strategies. The first step is to do market research and analysis to gain a thorough understanding of your audience, what their activities are online and what they are doing to look for the products they love. The second is to develop a list of keywords they are likely to use in Google to find businesses and products like yours.

          There are many responsibilities when it comes to fashion marketing, beginning with market research and keyword analysis. Then there is the brand and personality development and the actual marketing campaigns which need to be strategised, executed and managed across multiple online and traditional channels.

          The fashion industry is highly competitive and effective marketing campaigns are essential to get your products in front of the people who are most likely to purchase them. Your marketing campaigns are going to decide how your brand is perceived on digital channels as well, which can be the difference between success and failure.

          Marketing is different for every industry and with fashion one of the biggest factors is influencers. You want the right people with the largest, most engaged audiences to be wearing your products and sharing them online to inspire their audience to purchase. Don’t rely too heavily on social media, though. Email marketing remains the best way to promote your product so ensure you have a strong email game.

          In the fashion industry, your brand is everything. You could have the best products on the market and still struggle to compete with other companies because your brand is unknown or has a poor reputation. Building a strong brand that is recognisable and positive with your audience will carry considerable selling power.

          This is getting to know your customers and developing strategies that are tailored to them. You want to get to know your target demographics for marketing campaigns, what time of day they are online, what questions they are asking, what is making them purchase and then develop campaigns that use this data for greater chances of success.

          Your website shouldn’t just look pretty, it should be a powerful tool for your brand as well. You want to use the keywords you have researched and include them in your content, your headings and your URLs and ensure that your website is fast, functional and mobile optimised. Google favours all of those things and you will be more likely to appear towards the top of searches.

           

          What is a fashion marketing SEO agency?

          This is a dedicated individual or team that is highly experienced in SEO strategies and develops them for businesses for a fee. This is an attractive option for many fashion businesses who do not have the resources or skills inhouse to compete with the SEO strategies of their competition.

          A digital marketing agency is similar to an SEO agency except they take care of all of your marketing needs. They will often source SEO strategies from an SEO agency and provide a complete package for your business. This is often a better way to handle marketing as you are getting experts ensuring success without the costs associated with building an in-house team.

          This depends on the size of your company and the resources you have available. Bigger companies can afford to fund their own in-house team but smaller companies often can not. It is not advisable to try and handle this yourself with the right experience or resources, you will get far more ROI from using the experts at an agency.

          An important thing to remember is that some of the oldest methods remain the best and email marketing campaigns are still the most effective way to reach your audience and inspire sales. COVID-19 has amplified the move away from foot traffic in brick and mortar outlets so strong digital marketing strategies will be essential in 2021.

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

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