How to use digital marketing to fuel a fashion frenzy
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Shout’s digital experts can help you create a digital marketing program that keeps your brand current, but not overexposed, for long-term, always-on, marketing programs.
With fashion, social media gives you so many great options, from showcasing new looks to helping supercharge your SEO to creating the perfect cross-channel promotion and multichannel campaigns.
Set up a consultation to forecast the growth we can guarantee for your business.
There's a very real difference between an off-the-rack digital campaign and a carefully measured, outcome specific, bespoke digital campaign. One that leverages the power of social media to drive awareness of new fashion trends, and CRM campaigns to drive engagement.
Like conducting well-timed retargeting campaigns with Facebook, to ensure the people who showed an interest once are able to stay reminded of what they liked about you in the first place. Like using email to build your digital community, remember birthdays and provide direct, personalised invitations to fashion launches and new product special offers. Like using brand ambassadors, and linking your site to their social pages for extra momentum.
Like including Instagram awareness campaigns, in your digital fashion strategies, that build your community and link them to giveaways (based on likes and community growth strategies) to engage new fans and reward your existing customer base.
Like creating a social media calendar, leveraged through SEO and SEM campaigns, to provide gift ideas for seasonal celebrations. Like emailing or retargeting people who almost bought - checking off before checking out - with a special offer to come consider your offer again.
The fashion industry is a multi-billion dollar space, and the competition to stand out in this crowded space can be brutal. We've seen everything from celebrity endorsements to product placement on TV shows and movies, but those tactics have become so overused that they're no longer as effective as they once were.
We are Shout, a fashion marketing agency in Melbourne, Australia, specialising in the fashion industry. Our team comprises experts with years of experience, and we're here to help you grow your business online.
Whether it's SEO, social media, or email marketing, our agency for fashion brands has the expertise to make sure your website lands on top of search results. You can trust us to create an effective strategy that will increase traffic and sales on your site more than ever before.
It's a competitive industry with many companies vying for your attention, so it's important to know what works best for you. We offer expert advice on how to target your ideal buyers, with tips on how to create an effective campaign that will help you put your best foot forward on the online red-carpet.
Targeting your audience can be done by using different channels and campaigns tailored towards specific groups or demographics. This will help ensure that the right people see what you're offering and can take action on it. Shout will help you achieve this goal by:
You don't want to waste time and money on advertising campaigns that don't work for your target audience. By targeting them specifically with content tailored for their needs, you can create more meaningful connections with them and increase sales in the process.
Our advertising agency will work with you to create and execute the perfect strategy for your business. We'll help you reach new customers and grow your sales by leveraging our extensive knowledge of the industry.
We help you find new customers by delivering personalised messages at scale in real-time based on your data and insights. Our digital marketing in the fashion industry provides messages across all channels, making it easy for you to reach your target audience. As our digital marketing in fashion is fully automated from start to finish, there's no guesswork involved when it comes time for execution.
When you invest your hard-earned money into advertising, you don't want to waste your investment on time wasters.
Our digital marketing agency delivers SEO that will help your business grow by getting more qualified visitors to your site. As a result, you'll be able to reach a wider audience of motivated, relevant buyers and increase sales with our services.
It's not just about getting ranked on Google – it's also about building relationships with your customers and potential customers. We’ll help you create content that attracts the right people to your site and converts them into leads or sales.
Digital marketing is a competitive field, and it's only getting more and more challenging to stay ahead of the game. Let us show you how to take your business to the next level today by implementing some of these cutting-edge strategies into your campaign.
Trust us to be the difference between being left behind or leading the pack. We can provide all the tools necessary for success so that your business can thrive online. Let us show you how we can make it happen today.
Set up a consultation to forecast the growth we can guarantee for your business.
We’ve compiled a list of the most commonly about marketing agency for fashion brands asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
This is the strategy and management of all of your marketing and promotion of your fashion items that you are trying to sell. It is also about establishing your brand and personality and developing a relationship and rapport with your current and prospective customers so they trust your brand and are more likely to be loyal and returning customers.
There are two first steps that are essential before you can develop marketing strategies. The first step is to do market research and analysis to gain a thorough understanding of your audience, what their activities are online and what they are doing to look for the products they love. The second is to develop a list of keywords they are likely to use in Google to find businesses and products like yours.
There are many responsibilities when it comes to fashion marketing, beginning with market research and keyword analysis. Then there is the brand and personality development and the actual marketing campaigns which need to be strategised, executed and managed across multiple online and traditional channels.
The fashion industry is highly competitive and effective marketing campaigns are essential to get your products in front of the people who are most likely to purchase them. Your marketing campaigns are going to decide how your brand is perceived on digital channels as well, which can be the difference between success and failure.
Marketing is different for every industry and with fashion one of the biggest factors is influencers. You want the right people with the largest, most engaged audiences to be wearing your products and sharing them online to inspire their audience to purchase. Don’t rely too heavily on social media, though. Email marketing remains the best way to promote your product so ensure you have a strong email game.
In the fashion industry, your brand is everything. You could have the best products on the market and still struggle to compete with other companies because your brand is unknown or has a poor reputation. Building a strong brand that is recognisable and positive with your audience will carry considerable selling power.
This is getting to know your customers and developing strategies that are tailored to them. You want to get to know your target demographics for marketing campaigns, what time of day they are online, what questions they are asking, what is making them purchase and then develop campaigns that use this data for greater chances of success.
Your website shouldn’t just look pretty, it should be a powerful tool for your brand as well. You want to use the keywords you have researched and include them in your content, your headings and your URLs and ensure that your website is fast, functional and mobile optimised. Google favours all of those things and you will be more likely to appear towards the top of searches.
What is a fashion marketing SEO agency?
This is a dedicated individual or team that is highly experienced in SEO strategies and develops them for businesses for a fee. This is an attractive option for many fashion businesses who do not have the resources or skills inhouse to compete with the SEO strategies of their competition.
A digital marketing agency is similar to an SEO agency except they take care of all of your marketing needs. They will often source SEO strategies from an SEO agency and provide a complete package for your business. This is often a better way to handle marketing as you are getting experts ensuring success without the costs associated with building an in-house team.
This depends on the size of your company and the resources you have available. Bigger companies can afford to fund their own in-house team but smaller companies often can not. It is not advisable to try and handle this yourself with the right experience or resources, you will get far more ROI from using the experts at an agency.
An important thing to remember is that some of the oldest methods remain the best and email marketing campaigns are still the most effective way to reach your audience and inspire sales. COVID-19 has amplified the move away from foot traffic in brick and mortar outlets so strong digital marketing strategies will be essential in 2021.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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