Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their website traffic via search ads and display ads video (YouTube). Advertisers pay Google each time a user clicks on an ad they’ve placed on any of Google’s three ad networks. By increasing website visitor traffic, businesses can grow their conversions […]
Remarketing Best Practices – How Remarketing and Cookie Pools Can Increase Sales through Multi-Level Messaging
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
Programmatic advertising is defined as the automatic management of online ads. Instead of manually purchasing ad sales, you use software to automate and speed up the process of buying and selling.
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
It is likely to be that a substantial proportion of the people visiting your site either didn’t intend to or weren’t really interested in what you have to offer. That sometimes comes down to your PPC ad appearing in search engine results pages (SERPs) for the wrong keyword string, otherwise referred to as negative keywords.
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.
Pay Per Click marketing is a digital marketing model where an advertiser pays a digital platform and publisher a fee each time people click their ads.
Remarketing is an excellent tool for websites and companies to reach target customers who don’t convert immediately. It’s a method of online advertisement that allows a particular brand to remain in front of bounced traffic after viewers leave the site.