Introduction to Facebook Analytics

In the words of Facebook, it’s new analytics tool is “people-first analytics for an omnichannel world” and should make it easier to track their customer’s activity more accurately. In this article, we’ll be giving a brief introduction to Facebook Analytics and how you can use it to improve your business.

How to Use UTM To Analyse Traffic

UTM tracking is a powerful traffic and performance tracking metric that provides accurate and detailed data regarding sources and and type of clicks. It can be used to track the efforts of A/B testing across several versions of a campaign, or monitor a single campaign’s performance.

Google Analytics – What You Get Out Of the Box

Google Analytics is a free digital analytics tool that helps you to understand the way users find and interact with your website. In this article, we’re just going to focus on the important stuff and walk you through some of the most useful metrics that you get right out of the box, what they mean, and what they can tell us about our marketing efforts.

Mapping Conversion Funnel Drop-Offs

Identifying drop-off points and optimising your conversion funnel tends to have a huge impact on your bottom line. That’s why in this article, we’re going to be showing you how to map conversion funnel drop-offs in Google Analytics.