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    Case Study
    Airmet

    The technicalities of reaching new audiences

    Airmet Increased B2B Leads by 2x

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      In-depth market analysis and audience research had us talking their language

      B2B Leads
      2x
      Return on SEO Spend
      16x

      Technical research leads to leads.

      Attracting, engaging and converting this niche target was all in the details.

      “Shout delivered on the very detailed brief we required. 100% increase in B2B leads in 12 months and developed an inbound strategy that delivered high quality B2B leads for our sales team. "

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        THE PROBLEM

        Airmets growth was very well established through industry trade events and news sites, with a very established database. But to double leads they had to access new prospecting pools.

        OUR SOLUTION

        We had to tap into the target’s technical and analytical personality type, with a keyword strategy requiring in-depth market analysis to identify keywords that would attract the right leads. And the SEO content needed to be delivered had to showcase a high level of research into the market to attract, engage and convert the  target audience.

        B2B Leads
        2x
        Qualified B2B Leads Increased by
        100%

        Imagine how guaranteed sales would change your marketing strategy.

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            Michael Jenkins

            Digital Strategist
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