Filling the funnel with the right stuff
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Airmets growth was very well established through industry trade events and news sites, with a very established database. But to double leads they had to access new prospecting pools.
We had to tap into the target’s technical and analytical personality type, with a keyword strategy requiring in-depth market analysis to identify keywords that would attract the right leads. And the SEO content needed to be delivered had to showcase a high level of research into the market to attract, engage and convert the target audience.
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