Overview Google Ads (previously known as Google Adwords until July 2018) helps businesses increase their
Remarketing Best Practices – How Remarketing and Cookie Pools Can Increase Sales through Multi-Level Messaging
Clients will abandon their purchase intent for diverse reasons. Remarketing is a great way to re-engage and recapture lucrative leads that would otherwise be lost for good.
Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.
It is likely to be that a substantial proportion of the people visiting your site either didn’t intend to or weren’t really interested in what you have to offer. That sometimes comes down to your PPC ad appearing in search engine results pages (SERPs) for the wrong keyword string, otherwise referred to as negative keywords.
Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.