SEM

SEM

Keyword Research – Find Out What Drives Traffic

Keywords are the terms that your customers type into search engines like Google when they’re looking for something—and the foundation on which all search marketing campaigns are built. Whether you’re planning an SEM or SEO campaign, it all starts with identifying the keywords you’re going to target.

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SEM

Calculating CPC, CPL and CPA

Whether you are creating brand awareness, generating leads, or increasing sales, you can use paid online ads to achieve your marketing goals. Understanding these pricing models is critical to developing an effective marketing strategy and campaign budget.

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SEM

Remarketing 101

Remarketing is an excellent tool for websites and companies to reach target customers who don’t convert immediately. It’s a method of online advertisement that allows a particular brand to remain in front of bounced traffic after viewers leave the site.

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SEM

What Is Programmatic?

Programmatic advertising is defined as the automatic management of online ads. Instead of manually purchasing ad sales, you use software to automate and speed up the process of buying and selling.

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