Case Study


Bedding down an online presence for Australia’s favourite pillow.

Tontine is a household brand, but lacked reach in search results and awareness on social media. Shout’s brief was to reach new audiences and develop a customer acquisition strategy online. Looking at online pillow purchase behaviour, the competitive landscape and industry benchmarks Shout developed a multi-channel strategy which outstripped forecast results.

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Helping Tontine’s brand manager sleep better at night.

Revenue Growth


Return on Ad Spend


Conversion Increase


Brand Awareness


Cost Per Acquisition


Mattress in a Box

Smarter support for a key product lifted sales by 77%.

“Shout showed us how effective and simple an online campaign could be, and opened our eyes to the possibilities of digital marketing.”

—   Tontine

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