Bedding down an online presence for Australia’s favourite pillow.
Tontine is a household brand, but lacked reach in search results and awareness on social media. Shout’s brief was to reach new audiences and develop a customer acquisition strategy online. Looking at online pillow purchase behaviour, the competitive landscape and industry benchmarks Shout developed a multi-channel strategy which outstripped forecast results.
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Helping Tontine’s brand manager sleep better at night.
Revenue Growth
3x
Return on Ad Spend
4x
Conversion Increase
107
Brand Awareness
4x
Cost Per Acquisition
-15%
Mattress in a Box
Smarter support for a key product lifted sales by 77%.
“Shout showed us how effective and simple an online campaign could be, and opened our eyes to the possibilities of digital marketing.”
— Tontine
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