Case Study

28 by Sam Wood

28 By Sam Wood is an online fitness program, competing against some large brands with huge online spends. Leveraging Sam’s large media profile, Shout were engaged to reduce cost per acquisition and scale online media spend. We developed a holistic search strategy to boost conversions, drop average cost per acquisition and build the brand online.

Ready to get started?

By doing the hard work, we could compete against bigger players.

Cost Per Acquisition 


Membership Sign Ups


Return on
Ad Spend


Increase in Organic Growth


The Brand is the Brand

Leveraging the latent power in Sam’s personal brand to compele against the faceless big brands

“Shout showed us it’s not about how big you are, it’s how smart you do things.“

—   Sam Wood

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