For small to medium businesses in particular, a digital marketing company in Melbourne or wider Australia provides a great deal of opportunity for growth and success. When a campaign is built on a proper strategy, the opportunities and outcomes can be explosive.
For example, when it comes to the top web marketing services, SEO currently drives 1000%+ more traffic than organic social media posts. If you were to jump on the bandwagon of optimising your site to take advantage of this trend, you’d experience the same kind of results that brands across the globe are. And it doesn’t matter what industry you are in or how big you are.
The problem is, doing it yourself without the skills and knowledge required, or relying on a ‘dodgy’, cheap digital marketing company could mean you end up in hot water, or out of pocket. Choosing full-service marketing agencies that’s reliable and backed by proven experience means you can:
Improve SEO campaigns and rankings
Making sure your business ranks highly on search engines like Google or Bing is a great way to create visibility and get vital clicks to your website. There is also evidence to suggest that the higher you are in search engine results pages (SERPs), the more likely people are to trust your business. At Shout, we have a range of highly skilled professionals who know these various algorithms inside and out and can help you reach that coveted number one position.
Utilise more strategic keyword research
There are lots of things to consider when choosing SEO keywords. We’ll work with you to determine who you’re targeting and where, and tailor our recommendations to suit your audience. We’ll also use a number of different tools to help you identify the words and phrases you can own, as well as create content that is attractive to Google’s algorithms. After all, it’s all about gaming the system, which is why we invest heavily in building teams who know exactly how to help you win.
Launch a blog or publication
When a customer checks out a blog, they are usually prepared to take in a fair amount of content. As such, articles can range from as little as 100 words to as many as 5,000, depending on what you’re hoping to achieve. Blogs are also a great way to build credibility, increase SEO, and develop relationships. Just make sure the content you create is meaningful, accurate and aligned with your brand strategy.
Create or participate in a Facebook group
Facebook groups are an excellent tool for building online communities, particularly with like-minded customers who want to engage in a two-way dialogue. In sense, customers who join your Facebook group become a captive audience for you to share targeted and meaningful content with. Not only can this help you increase your organic reach, but it can also help you build life-long customer relationships.
Online forums have come a long way in the last few years, with many creating a great space for you to connect with your customers, and for them to connect with each other. They encourage meaningful discussion, improve communication, and enhance engagement, all of which can help you acquire vital information to inform future advertising campaigns. Our marketing agency always takes these into consideration.
Build an email marketing list
We’ve said it before, and we’ll say it again: email marketing is a great way to connect with multiple customers in a highly personalised and segmented way. You just need to make sure you have an accurate customer database to rely on. At Shout, our full-service marketing agency experts have a range of tools to help you build this database in a way that’s legal, ethical, and minimally disruptive to your customers.
Launch an eCommerce store
There’s no doubt about it – the opportunity to sell online has helped several businesses survive the COVID-19 pandemic, especially with eCommerce traffic reeling in a record 22 billion monthly visits during 2020. Even in the midst of a global crisis, businesses have been able to earn more and grow successfully thanks to the faster-buying processes, flexibility and cost reductions on offer from eCommerce platforms.