June 8, 2016

5 Ways to Improve Your SEO ROI

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Michael Jenkins
Michael Jenkins

CEO - Shout Agency
[email protected]


Correct me if I am wrong here, but your company does not want a good SEO strategy because it “sounds good” and uses all the right jargon. No! You probably see SEO as a way to improve your company’s ROI.
Otherwise, what is the point of using search engine optimization to increase the traffic on your site?
That is why in this article, we discuss 5 core methods to get more leads for your business from your search engine strategy.

5 Ways to Boost Your SEO ROI

1. Improve your On-Site SEO

Seaspray Pools is an award-winning premium pool construction company we work with in Melbourne.

They started working with Shout, because like many small businesses their traffic from places like the yellow pages and newspaper ads have dried up. Seaspray saw the value in using Shout to replace these dying lead sources.
After providing a free website review, we helped them recode their site to make it more Google-friendly.
Their previous website was built in Flash. This programming language is not readable by Google. Therefore, their pages were not being crawled by the search engine. Google needs this info to determine how to send traffic to your site.
Seaspray had a new website with the proper coding Google likes. Also, we set up their site framework to improve their conversions on their website landing pages.
The results: Seaspray Pools now ranks first for the following terms: Swimming Pools Melbourne, Swimming Pool Construction Melbourne, Swimming Pool Builder Melbourne, Swimming Pool Companies Melbourne, Concrete Swimming Pools Melbourne, and Lap Swimming Pools Melbourne.
Having the right website set up can make a huge difference to any business.
If you need a free website review to learn more about how we can help your site Contact Us for more information.

2. Find the right audience

One of the most important parts of optimizing your SEO ROI efforts is to ensure your search engine strategy connects with your target audience.

Part of this is done through keyword research. You need to know which keywords resonate with your prospective clients.
However, you also need to identify the buyers research cycle. For example, 61% of consumers have more confidences in companies that provide content for their website. That is because while they are researching your products and services, they can learn more about your business.
By knowing what keywords and information to create for different stages of the buying decision, you can be found more often by prospective clients interested in learning more about your services.
This only happens when you have a clear picture of who wants and needs your services. Create an ideal profile of your clients to figure out what they would search for online.

3. Set up your SEO budget

making a profit requires that you know your costs. Have a budget, so you know how much to spend on content creation, ads, and other search engine expenses.

Next, make sure you know the value of your customers. As we discussed in How SEO Helps Your Business, it is vital to determine the lifetime value of your clients.
This can help ensure your budget is realistic. For example, if you have a budget of $1000 per month and get 10 new clients per month that sounds great.
However, if you are a retailer who average $50 per transaction then you might pause before spending money on search engine optimization.
That is until you remember that on average those 10 clients will purchase roughly 4 times from you in the next 12 months.
When you add up that those 10 buyers purchasing $50 items every time, the return on your $1000 monthly investment is $2000. Who would not want to double their money?

4. Do not get caught in strategy mode

Many companies get so caught up in creating the perfect plan for search engine traffic that they do not pull the trigger.

While planning is a key component of any SEO campaign, at some point you just need to start acting on your plan.
The best way to ensure you can profitably use search engine optimization is to have the right team of content creators, developers, and search engine professionals who can operate your plan correctly.
The right team can continually execute your search engine strategy, so you can generate revenue over the long-haul.
SEO is not a one-shot deal. Therefore, the team you hire must be qualified to help you implement this plan, as well as advise you of changes that happen in search engine marketing.

5. Measure your results

Nothing works perfectly the first time. If you want to improve on your results, measure everything.

Every step of the process needs to be examined to determine the clogs in the system, as well as what areas you can improve upon to get even more results.

Final Thoughts

All these steps should be performed for any local or national SEO campaign. Getting SEO to work is not hard, it just requires a lot of hard work. That is because it is an on-going process.
The five steps listed above help you understand the best strategies and actions to provide you with a return on your search engine strategy.
If you still have questions about how to optimize your SEO ROI feel free to reach out to us at 1300 360 037

Book a free 45 minute consultation today.

    Book a free 45 minute consultation today.

      Shout logo in grey

      As Founder and Director of Shout Web Strategy, Michael Jenkins is at the forefront of digital marketing. Since it’s inception in 2009, Shout has built a strong reputation as one of Australia’s leading strategic SEO agencies, assisting online businesses to formulate, implement and track successful marketing strategies. Michael is a respected thought leader and digital strategist, specialising in online strategy, corporate SEO, Google retargeting, email and conversion rate optimisation, and online reputation management. Follow Michael on Google+, connect with him through LinkedIn or visit the Shout Web Strategy website.

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